LOGO is the English term for logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. There are various types of logo designs, including text logos, graphic logos, image logos, and logos combined with advertising slogans.

The so-called logo design is the design of the logo. It is the most widely used and appears the most in the process of corporate image transmission. It is also the most important factor in a company's CIS strategy. The company combines all its cultural content Including products and services, overall strength, etc. are integrated into this logo. Through continuous efforts and repeated planning in the later period, it will leave a deep impression in the hearts of the public.

Having said so much, what is the logo design concept and how to design the logo? To know the logo design concept, you must first understand the function of the logo.

The first is Its identification function, if a company's logo is easy to be confused with other things, it will undoubtedly fail;

The second is its leadership, which is easier to understand. This means that it is the core part of the company's visual communication elements, marking that it leads the entire company's business philosophy and all activities, so its leadership position is unquestionable;

The third is its unity , we know that the logo represents the business philosophy, value orientation and cultural characteristics of the company, so when designing the logo, you must follow the facts.

How to design a logo is a headache for many designers. Before designing, it is necessary to conduct basic research and analysis, that is, conduct a comprehensive investigation of the company, then dig out the required materials, and finally Design and development is carried out, which is also the most important step. Only after repeated revisions can a satisfactory logo be designed.

VI stands for (Visual Identity), translated as visual identification system, and is the most communicable and infectious part of the CIS system.

It converts the non-visual content of CI into static visual identification symbols, and carries out the most direct dissemination at the most extensive level in an extremely rich and diverse application form.

VI (Visual Identity) system includes:

A. Basic element system: such as corporate name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, publicity Slogan etc.

B. Application system: product styling, office supplies, corporate environment, transportation, clothing and accessories, advertising media, signs, packaging systems, official gifts, displays and printed publications, etc.

VI design generally includes two major contents: basic part and application part. The role of an excellent VI design for an enterprise should be:

A. Convey the business philosophy and corporate culture of the enterprise, and promote the enterprise in an image visual form;

B. Improve The employees of the enterprise have a sense of identification with the enterprise and improve the morale of the enterprise.

Whether you are doing logo design or VI design, it is recommended to find a professional design company. It is said that Jushang brand design is quite good, you can consider it.