Recently, I have encountered many applicants who complained about the difficulty of trademark registration. It is reported that some applicants applied for trademarks one after another, but in the end they were almost rejected during the review stage. The root cause of all this is that the trademark base is increasing year by year and the trademark review system is becoming increasingly strict.

Correspondingly, registered trademarks have not been used and are idle in large numbers, occupying limited trademark resources and causing a waste of social resources. It is reported that there are more than 300,000 idle trademarks in my country, and this number is still increasing. The best way to reverse this situation is to transfer trademarks, so that the original idle trademark resources can be fully utilized. I believe that the ever-increasing difficulties in trademark registration and many idle issues will make the transfer business boom, but it has not reached the critical point yet. In addition to practical problems, changes in people's ideological concepts will also promote the development of trademark transfer. Now more and more corporate and business applicants are willing to accept other people's ideas.

However, trademark transfer is not as simple as imagined. After all, a high-quality trademark involves tens of thousands or even millions of investments, so both parties to the transfer are required to understand their own interests.

Trademark transferors need to note:

1. Clarify the identity of the transferee. The transferee is limited to enterprises, institutions, social groups, individual industrial and commercial households, individual partnerships, and foreigners or foreign companies.

2. The payment form and payment period of the trademark transfer fee should be clarified.

Trademark transferees need to note:

1. It should be clearly stipulated in the contract that the transferee has legal exclusive rights to the transferred trademark, and that the exclusive rights to the trademark are valid of.

2. It should be clearly agreed that when a trademark owner transfers its registered trademark, it should be transferred to the same transferee together with other identical or similar trademarks registered on the same or similar goods or services.

3. Clearly agree on the licensing status of trademark rights.

Of course, in addition to their respective demands, both parties should strictly follow the legal regulations to handle relevant procedures, so as to avoid legal risks to the maximum extent possible.

To sum up, the transfer field still needs the guidance of professionals, and trademark transfer risks can be avoided by using high-quality trademark transfer platforms.