Cannot

Analysis: Generally speaking, if it is too extreme, it will misunderstand consumers

Advertising must not disparage the goods or services of other producers and operators, so if To say that it is the "world's number one" and "leading brand" means that other similar products are "slightly inferior" and "are led", which is not conducive to fair competition. He also added that if advertisements use data, statistics, quotes, etc., they must be true and accurate, indicate the source, and must not deceive or mislead consumers.

As for product names such as Forever bicycles, Ye Yiquan also said that the "Forever" pointed here is the registered trademark of bicycle products, which is somewhat different from the absolute language of advertising.

Extension: The new "Advertising Law" has added advertising standards for many industries, such as the real estate industry. The new law clearly stipulates that: the area should be expressed as the building area or the building area within the set, and shall not include the project to reach a certain specific The time required for the reference object indicates the location of the project... "In the future, real estate advertisements can no longer indicate how many minutes it is from a project to a certain business district, or how many minutes it takes to buy a house and get it in a school district, etc." Ye Yiquan said.

As for the concerns expressed by netizens about the low cost of breaking the law, Ye Yiquan explained that the penalties under the new Advertising Law are the “most severe in history.” In addition to "behavioral penalties", there are also "economic penalties" and "qualification penalties". "Behavioral punishment" refers to an order by the industrial and commercial administration department to stop publishing advertisements and order advertisers to eliminate the impact within the corresponding scope. "Financial penalties" are fines that are multiple times based on advertising costs. The "qualification penalty" is the revocation of business license or related certificates.

For example, Ye Yiquan said that if advertisers publish false advertisements, they need to eliminate the impact within the corresponding scope. "What this means is that you cannot publish false advertisements during prime time but choose to issue a correction statement late at night." If publishing false advertisements constitutes a crime, criminal liability will also be pursued in accordance with the law.