LOGO is the English term for logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture.

Hangzhou logo design concept is not only the design of practical objects, but also the design of graphic art. It has similarities with other means of graphic art expression, but also has its own artistic rules. It must embody the aforementioned characteristics in order to better perform its functions. Because the requirements for its conciseness, generalization, and perfection are very strict, that is, it must be so perfect that it is almost impossible to find a better alternative, and its difficulty is much greater than any other graphic art design.

1. The design should be carried out with a detailed understanding of the purpose of use, scope of application, relevant laws and other relevant circumstances of the design object, and a deep understanding of its functional requirements.

2. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application form, materials and production conditions. At the same time, the visual effects when used in other visual communication methods (such as printing, advertising, images, etc.) or when zooming in or out should also be taken into consideration.

3. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

4. The idea must be carefully considered and strive to be profound, ingenious, novel and unique, with accurate meaning and able to withstand the test of time.

5. The composition should be concise, beautiful and suitable.

6. Graphics and symbols should be concise and summarized, but also should be artistic.

7. Colors should be simple, strong and eye-catching.

8. Follow the artistic rules of logo design concepts, creatively explore appropriate artistic expression forms and techniques, and refine a precise artistic language so that the designed logo has a high degree of overall beauty and obtains the best vision. Effect. In addition to the general design art rules, logo art also has its own unique artistic rules.