Legal analysis: Regionality means that the protection of exclusive rights to trademarks is limited by geographical scope. The exclusive right to use a registered trademark only enjoys legal protection in the country where the trademark is registered, and non-registered countries have no obligation to protect it. If a trademark registered in my country wants to obtain exclusive trademark rights and receive legal protection in other countries, it must be registered in these countries respectively, or apply for territorial extension in the member states of the agreement through international intellectual property treaties such as the Madrid Agreement.

Trademark rights are strictly territorial. Trademark rights obtained in a single country can only be protected within that country, and other countries do not naturally recognize their rights. At present, most countries around the world adopt the registration principle for trademark protection, that is, you must apply for trademark registration, and only after obtaining registration can you be protected by the laws of that country. In other words, the trademark owner can only enjoy trademark rights in the country where the trademark is registered, but not in other countries. If you need to obtain trademark protection in other countries, you must apply for trademark registration in that country in accordance with the laws of that country. Therefore, in our country, if the trademark is used for exporting goods, regardless of whether it is registered in the country, the trademark should be registered as soon as possible in the country or region where the goods are sold. Otherwise, once the trademark is registered by others, the export goods of my country will be affected. It will not be able to occupy the international market stably in the long term.

Legal basis: "Trademark Law of the People's Republic of China"

Article 31 Two or more applicants for trademark registration shall register goods of the same kind or If you apply for registration of an identical or similar trademark on similar goods, the trademark that was applied for first will be preliminarily reviewed and announced; if you apply on the same day, the trademark that was first used will be preliminarily reviewed and announced, and the applications of others will be rejected and will not be announced.

Article 32: Application for trademark registration shall not damage the existing prior rights of others, nor shall unfair means be used to preemptively register a trademark that has been used by others and has certain influence.

Article 33: For a trademark that has been initially approved and announced, within three months from the date of announcement, the prior right owner or interested parties believe that it violates paragraph 2 and paragraph 2 of Article 13 of this Law. Paragraph 3, Article 15, Paragraph 1 of Article 16, Article 30, Article 31, and Article 32, or any person believes that Article 10 or Article 11 of this Law is violated , Article 12 provides that objections may be filed with the Trademark Office. If there is no objection at the expiration of the announcement period, the registration will be approved, a trademark registration certificate will be issued, and the announcement will be made.