Jordan, I believe, should be a well-known and household name. He is the most famous sports player of the last era and is known as the God of Basketball. Indeed, in the basketball world, there are many brilliance and legends about him, and it is precisely because of this that he is widely talked about. As for Qiaodan Sports, I believe everyone is familiar with it. This is a relatively famous sports brand in my country. Recently, Jordan himself filed a lawsuit against Jordan Sports. After multiple trials in the court, it was decided that Fujian Jordan Sports should compensate star Jordan for a total of 350,000 yuan in compensation for mental losses and legal fees, and stop using the Jordan trade name and trademark. In fact, the dispute between the plaintiff and the defendant in this case is the use of name rights. Fujian Jordan Sports used the Jordan trade name and trademark without the consent of Jordan himself, which caused complaints from the parties.

As a client, Jordan must be unhappy and must use legal means to safeguard his rights and interests. Although Qiaodan Sports did a good job of promoting him in the Chinese market, and the effect was very good, making him a household name, he has always been a victim. After all, his name has been infringed for so long, and he has not yet With his authorization, he understands the way he chooses to litigate, and it is legal.

For Fujian Qiaodan Sports, the penalty resulted in cash compensation and the trademark and trade name can no longer be used. Cash is a small problem, but the prohibition of trademark use is a huge loss for him, which completely overturned him. The entire brand and the entire market operation plan, but even so, it is self-inflicted. When he registered the trademark, he should have realized that sooner or later it would happen. If he could confirm with the party in advance and obtain the other party's approval, then it would be A series of problems like this won't happen.

So what seems to be a small thing in daily life may actually have great hidden dangers. Therefore, everyone must carefully consider every detail when making a choice and strive to reduce the existing risks. to the lowest.