The missing tick you are talking about is actually Logo. It is the abbreviation of LOGOtype, which means logo. It plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember it. Live the company's main body and brand culture.

Strictly speaking, a trademark is not a logo, but a corporate logo. Trademarks are used for products, and logos are used for brands.

Trademarks and brands have different concepts:

Trademarks are composed of words, graphics, letters, numbers, three-dimensional logos, color combinations and combinations of the above elements, and are used in A sign used to distinguish different sources of goods or services in the classification of goods or services.

A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark or name used to distinguish the products or services of other competitors. The source of added value of design and its combination comes from the impression of its carrier formed in the minds of consumers.

Excuse me, are you asking why the trademark is called a logo?

English is a logo, not a missing mark.

Trademark is not equal to logo, but it is closely related.

Logo is often the symbol of a company. For example, the more common logos in life include Anta, Hongxing Erke, Guirenniao, Adidas, Nike, etc. These are all logos, and the designs are often very simple, eye-catching, and easy to use. Be remembered.