Who would have thought that M&M's chocolate was born in the context of the Spanish Civil War? This is a legendary journey that took place in Spain. One day, Mr. Forrest Mars met a group of soldiers eating chocolate balls in the local area. These chocolate balls are coated with a hard icing to prevent them from melting. They inspire Mr. Mars. When he returned to his hometown, he invented M&M's chocolate.
M&M's chocolate became a favorite of American soldiers during World War II after it was first launched in 1941. At that time, M&M's chocolate was sold to the military in cardboard tubes as a convenient snack in military life (it could be carried around and not affected by the weather). In the late 1940s, it had been popularized in the general public market and was enthusiastically loved by everyone. In 1948, its packaging was changed from paper tubes to more personalized brown plastic bags, which are still used today.
After the United States entered the 1950s, with the popularity of television, M&M's chocolate gradually became a household name. In 1954, M&M's peanut chocolate was launched, adding a new force. Both its and pure chocolate sales showed continued growth. In the same year, M&M's launched its first TV commercial. The character in the commercial represented M&M's, as well as the famous slogan "M&M's chocolate only melts in your mouth, not in your hands", which was loved by audiences around the world. .
In 1981, the American astronauts driving the first-generation space shuttle put M&M's chocolate in their food supplies. Now, the M&M's trademark will forever remain in NASA's "Space Food Showcase." In the early 1980s, a series of M's products with holiday characteristics were launched. Among these newly designed seasonal color products are red and green Mamp; M's chocolate designed for Christmas; and pink products designed for Easter. The M's brand's international market also experienced rapid growth in the 1980s, expanding its market to Europe.
1987 was a critical year for M&M's chocolate. At the request of consumers, red and black were added as the official colors of M&M's chocolate.
In 1990, M&M's series launched two new products: M&M's peanut butter chocolate and M&M's almond chocolate.
In 1995, M&M's was half a century old. With the help of consumers across the United States, M&M's has reached a new milestone. Through a very large-scale marketing campaign, the American public was asked to vote for the most ideal new color for M&M's chocolate. Choices include blue, pink, purple, and as is. As a result, out of more than 10 million votes cast, blue came out on top with 54 votes. In 1995, M&M's mini chocolates for baking were officially launched on the market, officially bringing colorful chocolate into the baking field.
The unforgettable year 1996. Because M&M's shined this year. The TV commercial in which he is the protagonist was selected as first place by USA Today in a large-scale competition with more than 60 outstanding commercials. These M&M's stars generally win the love of consumers, and their popularity far exceeds that of Mickey Mouse and Simpson (Bart Simpson).
In addition, M&M's also launched a new product in 1996: M&M's mini chocolates in tubes. The establishment of M&M's Studios is another breakthrough. M&M's stars officially enter "Virtual Hollywood" through the Internet. Visitors who enter the website find that the online world composed of M&M's stars is not only star-studded, but also extremely charming.
This website, which simulates a Hollywood studio, is as colorful as M&M's stars.
At the same time, M&M's COLORWORKS was launched. This is a kaleidoscope filled with 20 different colors of M&M's milk chocolate. Mamp; M's lovers can design their own exclusive color combination every time they use it to add a unique feeling of chocolate color to different occasion backgrounds.
For M&M's, a historic moment was in 1997 when they launched "Green M", the first female star of M&M's. This versatile female writer of the 1990s shined in a series of successful TV commercials. She traveled around the United States to promote her biography "I Will Melt for No One"; and her reputation soon rivaled that of her male counterparts, the Red M's, Yellow M's and Blue M's. .
M&M's Chocolate expanded to areas other than chocolate through the newly opened M&M's World at the end of 1997; M&M's World refers to M&M's store located at Las Vegas Airport Theme store. The themed store offers a unique shopping experience through unique branded merchandise ranging from T-shirts, jackets and women's clothing to jewelry and furniture, further highlighting the color and fun of M&M's chocolates.
At the beginning of 1998, the M&M's star publicly claimed that he was the "official endorsement chocolate of the new century." Since MM in Roman numerals means 2000, M&M's brand is the only chocolate that can be associated with the year 2000 AD. The red M and yellow M among the M&M's stars love to be in the limelight, so they decided to take the lead in celebrating the arrival of the new millennium in 1998 so that they could become the center of attention. In November 1998, M&M's stars co-starred in their first feature film. At the same time, their 3D animated film also premiered at the M&M's World theme store in Las Vegas.
In 1999, the world's largest chocolate brand took another initiative. In January, M&M's crispy chocolate appeared on the market for the first time. Consumers have given enthusiastic support to this new product.
The year 2000 was another exciting year for M&M's. Extra-large packaging of M&M's mini chocolates specially designed for children was launched on the market. This product was launched in an ordinary tube design in 1996, and now a new larger design has been launched. So kids can now enjoy and collect the packs in two different sizes.
Another historic moment also occurred in 2000 AD. After years of observation, we decided that M&M's Chocolate Candies is so good that it cannot be explained by the word "Plain". Therefore, the names on all packages were changed from M&M's Plain Chololate Cadies to M&M's Milk Chocolate Candies. The decision was announced by M&M's celebrity spokesperson Red M. Red M said that in order to change the name, he lobbied hard for a long time, and finally convinced all members of M&M's Mars to make the final decision to change the name.