1. Not to be used as trademarks:

Article 10 of the "Trademark Law" The following signs shall not be used as trademarks:

(1) Same as the People's Republic of China** * The same or similar name, national flag, national emblem, military flag or medal as that of the country, or the same name as the name of a specific place where the central state agency is located or the name or figure of a landmark building;

(2) ) Is the same as or similar to the name, national flag, national emblem, or military flag of a foreign country, except with the consent of the government of that country; (3) Is the same as or similar to the name, flag, or emblem of an intergovernmental international organization , except with the consent of the organization or if it is not likely to mislead the public;

(4) Is the same as or similar to the official mark or inspection mark indicating the implementation of control and guarantee, except for authorized ones;

(5) Names or symbols that are the same as or similar to the "Red Cross" or "Red Crescent";

(6) Ethnicly discriminatory;

(7) Exaggerated and deceptive propaganda;

(8) Harmful to socialist morals or having other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

2. Not allowed to be registered as trademarks

Article 11 of the "Trademark Law" The following signs shall not be registered as trademarks:

(1) Only for this product Common names, graphics, models;

(2) Only directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Lacking distinctive features.

If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.

Article 12 of the "Trademark Law" applies for registered trademarks with three-dimensional marks, the shape is only caused by the nature of the goods themselves, the shape of the goods is necessary to obtain technical effects, or makes the goods have substantial value Shape may not be registered.

Article 13 of the "Trademark Law" If a trademark applied for registration for identical or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China, and is likely to cause confusion, it will not be registered and its use will be prohibited. .

If the trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the interests of the registrant of the well-known trademark to be potentially harmed, Registration is not allowed and use is prohibited.

3. The distinctive features shall not conflict with the legal rights and prior rights previously obtained by others

A trademark applied for registration in Paragraph 1 of Article 9 of the "Trademark Law" shall It must have distinctive features for easy identification and must not conflict with the previously acquired legal rights of others.

Article 31: Application for trademark registration shall not damage the existing prior rights of others, nor shall unfair means be used to preemptively register a trademark that has been used by others and has certain influence.

Of course these are principle regulations

There are also other regulations such as not using the Olympic five-ring logo