The new KFClogo was designed by Tesser Company in San Francisco. Their painting style is dynamic, three-dimensional and distinctive, and they don't use projection at the same time, which shows that a perfectly drawn pattern shape can directly convey information and be more conspicuous than other signs that use projection.

The new brand conveys the purpose of KFC in recent years, and makes the brand advertising and positioning more dynamic in order to compete with the competitor Burger King and McDonald's.

This is a sign that can play a good role in website, television, printing and environmental impact, and has been accepted by consumers, markets and visual environment.