Brand design and brand culture in China are in the ascendant, and more and more enterprises pay attention to their own corporate image and brand image. The introduction and implementation of enterprise vi design has become an important development index of excellent enterprises, powerful enterprises and enterprise maturity. So what is the role of vi design for enterprises and brands, and what are the real benefits for some successful enterprises after introducing vi design brand visual identification system? Yan Rui takes you to briefly analyze the importance of vi design for corporate brand image.
First, brand design is the exclusive business card of an enterprise.
An enterprise from scratch is the result of the hardships of entrepreneurs. After enterprises and products are successfully put into the market, they are recognized by consumers or customers, so they pay attention to your enterprises and products. Enterprise names and commodity names need to have a memorable name or corporate totem, which has the embryonic form of the brand. The means to record brands are trademarks and logos. In order to distinguish brands, each company's logo design and product image hope to be unique and unique. The purpose of entering vi design is to make the enterprise brand have a unified and complete external image, at the same time, it also consolidates the consistency of the brand image and plays a role in brand visual follow-up for the in-depth development of the enterprise.
Second, brand design is a sharp weapon for brand promotion.
The foundation of vi design of enterprises and brands is the application of logo design and vi design. The main purpose and goal of VI design application is to help enterprises shape the brand public image, enhance the visual value of the auction, and finally make it familiar to the public, easy to remember and easy to associate. The so-called famous brand, in addition to the excellent quality of products and enterprises themselves, a good public image and brand image are also very important. Everyone loves beauty. A beautiful, exquisite and decent logo design will naturally narrow the distance with the public and produce an aesthetic sound. Imagine a well-known commodity with a very earthy logo, will it be accepted and remembered?
Third, brand design is the recorder of enterprise development.
Excellent and mature enterprises will have a set of mature, standardized and exclusive corporate visual identity system. The design of brand visual identification system vi records the history of enterprise and brand development, and bears the ideals of business owners and the attention of the public, which is of great significance. The United States and Japan are big brand countries, which have created a large number of internationally renowned brands. Brand design and brand culture are very developed. Those well-known brands have a mature and complete vi design system, which strictly regulates the application of brand visual elements. Brand logo is the most important brand totem in the whole commodity system to worship and display. The logo design of well-known brands is the concentrated expression of brand value. The logo design of these brands has been fixed after decades or even hundreds of years of development. Of course, it will not be static, but will be fine-tuned with the changes of fashion culture and industry culture.
Fourth, brand design is the performance of enterprise competitiveness.
Shopping malls are like battlefields, and brand competition is the main battlefield. Brand value determines pricing, market share, market cooperation and even the overall development of the whole enterprise. As the embodiment of brand value, brand design plays a vital role. Good brand image design can enhance the brand's visual competitiveness and play a positive role in brand promotion. The application of brand logo design and enterprise vi design, which is deeply rooted in people's hearts, can enhance consumers' awareness and trust in the brand, thus becoming loyal brand advocates. Do you think your competitiveness will be low when a brand has a large number of fans?