In the early days, Haier Group created the cartoon "Music Island" (also known as "Qindao and Haier") based on the company's two cartoon characters. The cartoon "Haier Brothers" followed the two characters. A classic cartoon image, and given new symbolic meaning and storyline.

"Haier Brothers" is a large-scale domestic cartoon with a total length of 212 episodes. The "Haier Brothers" cartoon is based on a week in the world of global adventure, telling the story of a pair of The Haier brothers and their friends created by the wise old man traveled around the world in order to solve the disasters faced by mankind and unravel the endless mysteries of nature, from the Pacific through North America, South America, Antarctica, Australia, Africa, Europe, Asia, and finally returned to A magical adventure story in the Pacific Ocean, their birthplace. The story has ups and downs, spans time and space, and contains rich knowledge of nature, history, geography, humanities and other social sciences as well as being interesting and entertaining. By describing the adventures of the Haier brothers, it conveys to people a wealth of scientific and humanistic knowledge ranging from ancient Egypt to today's network hackers; from small hole imaging to nuclear space shuttles. It is presented to people in the form of a modern animation. Bringing new visual effects and deep inner feelings.