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Development needs self-confidence: the rise of independent brands is only a matter of time.
In the first half of the year, the sales of self-owned brand passenger cars reached 4,734,500, a year-on-year increase of 12.78%. With the substantial improvement of quality, independent brands are increasingly recognized by consumers. The reporter interviewed Zhao Hong, general manager of Guangzhou Automobile Chuanqi Foshan Changxing 4S Store, and listened to what she said.

Would rather? Boutique? If the performance is not good, it is necessary to configure it well.

Reporter: In the past two years, the market share and reputation of independent brands have been improving, and Chuanqi has created a legend in just over five years. How to treat the development of Chuanqi?

Zhao Hong: Chuanqi is indeed a legend in the automobile industry. Since the debut of the first vehicle in June 20 10, Chuanqi's sales volume has doubled year by year, and this year it is sprinting towards the annual sales target of 400,000 vehicles. From scratch to becoming an independent brand with a good reputation, the speed of Chuanqi is indeed an industry miracle, and this growth rate is also rare in the history of the world automobile industry!

Chuanqi's success depends on good policies, the positioning of the main engine plant itself and the promotion of resources of Guangzhou Automobile Group. The pragmatic style of Lingnan people makes Chuanqi strive for perfection from the first product. Chuanqi's models are ahead of joint venture vehicles of the same level from comfort configuration to safety configuration. Among Chuanqi dealers, one data is not good-looking, and that is? Boutique? Poor performance. Why? Mainly thanks to our main models, navigation, keyless start, automatic shift paddles and so on, everything. In terms of safety configuration, it is also the most sincere, and ESP covers almost all models. What products do consumers need to increase most in the store? A movie? .

Old car owners are happy to recommend relatives and friends to buy Chuanqi.

Reporter: In Foshan, how did Chuanqi go before developing into an influential brand?

Zhao Hong: We are the first store in Foshan. Since the first product, Chuanqi has been making the most cost-effective products with the mentality of building good cars for relatives.

20 10 Foshan takes the lead in vehicle reform. Chuanqi has made good achievements in the official car market because it just meets the double 18 regulations proposed by the state. Through the procurement of Chuanqi as an official vehicle by various government agencies and units, many civil servants directly experienced the unimaginable driving and comfort brought by Chuanqi, attracting many civil servants to become the owners of Chuanqi.

As a dealer, we are very pleased that the quality of Chuanqi Automobile has not disappointed consumers who support the development of independent brands. With the spring breeze of bus reform, Chuanqi's sales in Foshan are rising, and the mutual spread of good reputation makes this young independent brand a model that old car owners are willing to recommend to relatives and friends. In our current sales, about 35% of orders are generated by recommendation. Good products and services eventually formed a good reputation, which is also an important reason for the substantial increase in sales of Chuanqi in Foshan. Take Changxing Store as an example, the store has been ranked in the top five in national sales for five consecutive years, and this year's sales volume is expected to exceed 3,500 vehicles. Chuanqi GS5S, GS4 and other explosive models have long been in the top three seats of Foshan SUV.

Reporter: Through the rise of Chuanqi, what factors do you think are needed for the rise of self-driving cars?

Zhao Hong: The most important thing is the persistence of the main engine factory, the initial intention of building a good car with heart, and the firm belief in the rise of the national automobile industry. 20 1 1 Foshan international automobile exhibition, Zeng Qinghong, general manager of Guangzhou Automobile Group, visited Chuanqi exhibition area to promote Chuanqi brand; Then every large-scale auto show will be personally supported by the minister, deputy general manager and general manager of Guangzhou Automobile Passenger Car. As long as you do it with your heart, just like in the fields of communication and home appliances, it is only a matter of time before your own brand rises in an all-round way.

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