Lin' an people's square
Chang Fossil is one of the four famous stones in China. Together with Tian Huang and Furong, China is called "three treasures in a stone". Her reputation as a "national treasure" is well-known at home and abroad.
The fossil, which dominates the jewelry and jade industry, is a special favor of nature to Lin 'an, an ancient and mysterious land, and also a selfless gift from nature to the broad mind of mankind.
Changhua fossils are named after their origin. Changhua County was once established in history, and later it was assigned to Lin 'an City. Lin 'an is located in the northwest of Zhejiang Province in the hinterland of East China, bordering Hangzhou in the east, blending with Shanghai, bordering Huangshan in the west, Anhui in the south, Fuchun in the south and Huzhou in the north. It is a national forest city and a national ecological city with an urban area of 3 126.8 square kilometers. Lin 'an is not only the hometown of Qian Liu, the king of Qian Wusu who ruled Jiangsu and Zhejiang during the Five Dynasties and Ten Kingdoms period, but also the source of Qiantang River and Taihu Lake. The spectacular Tianmu Mountain Range and the majestic Huangshan Mountain Range meet here, giving special geological conditions and rich ecological resources. Among the counties and cities in China, there are two national nature reserves, "Qingliangfeng" and "Tianmu Mountain", with unique and magnificent landscapes. It can really be said that "the dragon and phoenix dance controls wuyue, and the lion crouches like the southeast of Liwei Town". The profound historical accumulation of Wuyue culture and numerous Buddhist and Taoist development relics allow people to enjoy the green ecology while staying in Lingshan Xiushui, and appreciate the long history and culture of Chang fossils.
Bloodstone seal group map
Changhua Fossil is located in Yuyan Mountain, long gang zhen, northwest of Jincheng Street, Lin 'an City 100 km. The mountain road here is rugged, with green hills standing quietly on both sides, and a long and narrow field in the middle, with criss-crossing buildings and flowing water. There is plenty of sunshine and rainfall throughout the year, with four distinct seasons, and the annual average temperature is 13.6 degrees Celsius. Annual precipitation 1700 mm, altitude 1230 m above. As the saying goes, "the mountain is not high, the fairy is not famous, the water is not deep, and the dragon is in the spirit." According to the Records of Changhua County, during the Southern Song Dynasty, Yushan Township was established in Changhua County, which governed eleven miles. Through scientific exploration and mining practice, the vein area of Changshi origin reaches 50 square kilometers.
Changhua fossil is a big family, which represents colorful bloodstone and Changhua colored frozen stone with unique taste. Since 2 1 century, it has been discovered that Huangshi and Changhuatian yellow bloodstone have been mined. There are 100 kinds of fossils here.
According to historical data and archaeological discoveries so far, the development and utilization of Chang fossils began in the Warring States period and has a history of more than 2,300 years. Chang fossil (bloodstone), as a superior one, began in Song Dynasty and flourished in Ming and Qing Dynasties. The carving technology of Chang fossil (bloodstone) has been included in the national intangible cultural heritage.
At present, there are 2 China jade carving master, 2 provincial arts and crafts masters, 6 provincial carving masters and more than 200 professionals engaged in stone carving art processing in Lin 'an. There are more than 200 processing and sales points in Yushan Village and Shichun Village, long gang zhen City, China. There are more than 200 changhua fossil processing and sales enterprises in Jincheng Street, Changhua Town, Hangzhou, Shanghai and other places, with more than 2,000 employees, and the annual added value can reach more than 200 million yuan.
As a unique precious resource and unique cultural carrier in Lin 'an, fossil fossils are highly valued by the municipal party committee and government. Grasp the strategic decision of the central government to promote cultural development and prosperity and the opportunity of Hangzhou, Zhejiang Province to vigorously develop cultural and creative industries. Guided by the implementation of Scientific Outlook on Development, we will accelerate the promotion of the core competitiveness and overall strength of cultural and creative industries in Lin 'an, give priority to the development of cultural and creative industries with superior characteristics, and give full play to the unique resource advantages of fossil plants. Dig deep into the cultural connotation of Changshi National Stone, rely on the existing industrial base, improve the market system, optimize the industrial environment, promote scientific and technological innovation and product innovation, build a national stone industrial cluster, promote the leap-forward development of national stone cultural and creative industries, and strive to build the first cultural and creative industry in Lin 'an.
First, implement the market-driven strategy to promote the pace of construction of Chang fossil characteristic industrial base.
The Lin 'an Municipal Government has formulated the Twelfth Five-Year Plan for the Development of Cultural and Creative Industries in Lin 'an and Several Policy Opinions of the Lin 'an Municipal People's Government on Supporting the Development of Cultural and Creative Industries, and is formulating the Three-year Action Plan for the Development of National Kistler Cultural and Creative Industries in Lin 'an, which has made an overall layout of Chang 'fossil cultural and creative industries and formed a new development pattern.
1. Building Changhua National Stone Culture City
Changhua National Stone Culture City is a key modern service industry construction project in Zhejiang Province and a key supporting project of ten potential industries with characteristics in Hangzhou, aiming to become the first national stone trading professional market in western Zhejiang. The total investment of the project is 65.438+0.6 billion yuan, and the planned land for the first phase is 45 mu, which was completed and opened in 2065.438+065.438+0. 20 12, the second phase of the construction project started. At present, there are more than 30 merchants/kloc-0 in the professional market of Shiguo Cultural City, and the sales in the past year reached 1 more than 100 million yuan. At the same time, the "Sunday Taobao Market" was opened in Shiguo Cultural City, which gathered popularity and produced remarkable market effects.
2. Create a bloodstone cultural street
Lin 'an downtown, 20 10 according to the plan to build a new bloodstone culture street. There are more than 80 professional stone management companies, business households and shops. Since the opening of the street, a series of influential national stone cultural activities, such as Lin 'an Stone Appreciation Culture Festival, Lin 'an National Stone Culture Festival and Chang Fossil Fine Exhibition, have been held continuously, which has become a unique landscape and external window for Lin 'an city tourism and cultural exchange.
3. Cultivate characteristic areas of long fossil producing areas.
Yushan and Shichun, located in Shangxi, long gang zhen, are the producing areas of fossil fossils. In order to solve the long-standing problem of "low, scattered and chaotic", the Municipal People's Congress set up a joint local town, village and municipal departments to coordinate the implementation of the "integration, upgrading and expansion" origin construction project in stages. At present, the most popular large-scale characteristic producing area, which integrates Chang fossil mining, appreciation, auction, carving and trading, is constantly improving, showing a good development momentum.
Two, the implementation of industrial extension strategy, improve the core competitiveness of Chang fossil industry
1. Extend industrial chain and value chain
Take the implementation of Changhua Shiguo Cultural City as an opportunity to attract other jewelry, jade and cultural handicrafts enterprises to enter the park, expand the market and make it large-scale. Organize talents, focus on breakthroughs, research and develop new products of Changhua Fossil, including Yin Shi culture series, carving and seal cutting series, theme combination series and jewelry pendant series, constantly improve and optimize the industrial chain of research and development, processing, outsourcing and sales of Changhua Fossil cultural products, strive to improve the artistic level and added value of Changhua Fossil carving and processing, implement new ideas of industrial positioning, and accelerate the integration and expansion of business services, tourism and cultural industries.
Work "The Beast of the Golden Scales"
2. Cultivate and develop leading enterprises
Focus on cultivating a group of leading brand enterprises with high carving processing and development level, strong market development ability and leading position in the same industry, organize the selection of "five-star shops" of Changhua fossils every year, start a group of "boutique shops", cultivate a group of "cultural businessmen" and cultivate a group of "famous shops".
3. Improve the quality of the talent team
Attach importance to the research and dissemination of "stone culture", actively strengthen exchanges with all walks of life inside and outside the city, establish talent bases with relevant institutions, and set up projects. Through holding academic seminars, publishing publications and other cultural exchange activities, we will exert greater social influence. Invite domestic carving masters, organize "carving skills" training and marketing training, and actively carry out the evaluation of relevant professional titles of employees. At the same time, we set up a stone carving professional class in Changhua Vocational High School to jointly train arts and crafts talents. Formulate standards, encourage powerful enterprises and carving masters at or above the municipal level in Hangzhou to set up stone carving workshops and studios, take mentoring as teachers, speed up the training of local arts and crafts talents, and continuously improve the technological level of stone carving technical talents.
Third, implement the brand promotion strategy to improve the brand awareness of Changhua Stone "National Stone"
Changhua fossil publishing
1. Establish industry standards
Actively carry out trademark certification of geographical indications related to the origin of Chang Fossil, strengthen communication and cooperation with national, provincial, Hangzhou and other commercial departments, speed up the formulation of local standards for Chang Fossil, standardize the management of Chang Fossil industry by formulating and implementing product technical indicators and quality standards, and seize the commanding heights of industrial development.
2. Carry out brand promotion activities
Organized and planned a treasure hunt by CCTV, and ten sets of CCTV geographical China columns entered Lin 'an. The stone carving "Hundred Poems in Spring" was rated as a folk national treasure in Lin 'an, assisted in the production of "National Treasure Archives" and filmed and broadcasted a science and education feature film "Blood Stone"; At the same time, a large-scale exhibition and evaluation activity of "Red Cultural Fossil Boutique" was held, and a number of representative fossil original stones and sculptures were selected to enhance the taste and culture of fossil.
3. Expand foreign exchanges
By organizing and participating in China Yiwu Cultural Products Fair, Shenzhen Cultural Products Fair, China Shiming Sculpture Art Exhibition, Hangzhou West Expo, Hangzhou Liangzhu Cup Jade Carving Exhibition, and the evaluation exhibitions of "Tiangong Award" and "China Seal Award" organized by China Jewelry Industry Association, we will integrate superior resources, further enhance the overall popularity and reputation of Changshi, and actively expand the domestic and foreign markets.
Work "Frozen War"
The work "Purple Gas Coming from the East"
Four, the implementation of policy promotion strategy, stimulate the vitality of the development of fossil industry.
1. Improve government functions
Strengthen government service support, strengthen planning guidance, formulate incentive policies and preferential tax measures, and build an industrial base platform. Strengthen environmental protection, do everything possible to eliminate primitive, backward and scattered market models that are not conducive to development, optimize the institutional environment and market environment for the sustainable development of Chang fossil industry, and further enhance the confidence and determination of enterprises to accelerate development.
2. Standardize industry development
Establish Changhua Wood Industry Association, give full play to its positive role of close communication between the government and the owners, serve and guide the industry, strengthen industry self-discipline, change the past situation of single-handedly and disorderly competition in the industry, expand the service field, extend the service scope and enhance the service function; At the same time, it is necessary to establish industry working mechanism, strengthen the construction of industry associations and market supervision, create a fair competition, standardized and orderly market environment, and promote the strategic upgrading and sustainable development of fossil industries.
3. Introduce support policies
Set up a special fund of 5 million yuan for cultural and creative industries every year. On the basis of the original policy of supporting the development of long fossil industry, a special policy of supporting the development of long fossil cultural and creative industries was specially issued, which gave key support to the excavation, research, publicity, exchange, product development, activities and personnel training of long fossil industry culture, injected strong impetus into the development of long fossil industry and stimulated its development vitality.
Verb (abbreviation of verb) development goal
Through three years, by 20 15, we will strive to build a professional market system that focuses on fossils and integrates the processing, sales and service of all kinds of jewelry and jade. Cultivate 15 powerful and influential leading enterprises in fossil processing and sales; Add 10 national, provincial and Hangzhou municipal stone carving masters; There are 400 stone carving professionals in the city, 500 jewelry and jade marketing talents, 800 merchants in the national stone industry and 3,000 employees. The annual added value of the art industry, dominated by Chang fossil industry, has reached more than 300 million yuan. With the national stone culture industry as the link, it will promote the development of commerce, tourism, finance and service industry, and turn Lin 'an into the most distinctive jewelry and jade processing and sales distribution base in East China, the research and dissemination base of Chang fossil culture with extensive influence and the characteristic industrial base of Chinese jewelry and jade jewelry. Make the fossil industry the most influential first brand, the most distinctive first industry and the most popular first market in the city's cultural and creative industries; Make Changhua fossil industry a characteristic cultural industry with three benefits of culture, economy and tourism, compatibility of traditional culture and modern atmosphere, strong self-strength, strong driving force and strong competitiveness.
Seal "Emperor Boyce Zhang Lian"
The road to the construction of China's jewelry and jade jewelry characteristic industrial base