Chanel's iconic symbol is formed by overlapping two capital letters "C" back to back, which embodies the extremely simple design concept and seems to contain endless reverie.

Origin:

There are three different opinions about the inspiration of this Logo. One is that it was inspired by the glass windows of Obasin Church, because coco chanel spent his childhood there.

Secondly, coco chanel once happened to see a Renaissance double C logo at a party, so she "fell in love at first sight" and finally integrated into the logo design.

The last statement has been accepted by the public for many years. It is said that in the early years, a man named capel entered the life of coco chanel. He loved coco chanel deeply, supported her career and provided a lot of help.

Justine Picardie, a writer, once said that the double C Logo in Chanel logo is actually a metaphor, expressing that although coco chanel and capel didn't get married in the end, they had a wonderful time, and they overlapped each other, but they were at arm's length.