Very good.
If you really want to make your own brand, graphics, Chinese characters, pinyin, and English are all indispensable. Reason: Graphics: easy to identify. When you see the M in McDonald's, you will naturally think of McDonald's. Text: If it is an international brand, many foreigners do not know Chinese characters. Pinyin can help them remember the Chinese name of the brand faster. English: It allows foreigners to recognize the brand and remember it.
Benefits of registering copyright for corporate logos and trademark graphics:
(1) Prove the ownership of the logo (trademark) to avoid invalidation of the trademark due to ownership issues in the future.
(2) Once a copyright is registered, any other person’s use must obtain the permission of the rights holder, otherwise it will be an infringement.
(3) When a work is commissioned to be designed by others, or is a work for hire, it is difficult to prove the ownership without copyright registration, and it is impossible to determine the original rights, which causes great difficulties for the right holder to claim his rights.
(4) Copyright registration is conducive to ensuring the stability of trademark rights and preventing the loss of rights caused by only registering a trademark.
(5) In accordance with the relevant provisions of my country’s Trademark Law and Patent Law, trademarks and design patents that conflict with others’ prior rights can be revoked and invalidated. Therefore, if a work of art (such as a graphic) is applied for trademark registration by others, or a graphic trademark is registered by others in another category, it is more likely to use prior rights to object or cancel the trademark.
(6) Trademarks can be pre-protected in unregistered categories.
(7) The speed of issuing certificates is fast.
Copyright registration has four major functions:
(1) It has strong credibility, determines the copyright ownership of works, and resolves potential disputes; at the same time, it effectively prevents the occurrence of disputes.
(2) Effectively defend and cancel malicious applications for trademarks and appearance patents by others.
(3) It is an important document for resolving copyright disputes and trademark infringement disputes.
(4) As a legal certificate for licensed use and transfer of copyright.