Trademark registration is a highly professional, complex and long-term process. Most of them will choose a trademark agency, so how should companies choose a trademark agency? What other aspects need attention? In fact, it is mainly measured from the following aspects.

1. Formal agencies

Only formal agencies will have standard operating procedures and standards, which can ensure the timeliness and success rate of trademark registration. First, check whether the company has registered through the "Trademark Agency" item on the official website of the Trademark Office. Again, use official or third-party corporate credit inquiries to check the company's registration information, registration time and whether operations are normal. In addition, you can also check important information such as company size and office address. Because the period from registering a trademark to successfully obtaining the certificate is relatively long, choosing a stable and regular agency is a basic condition.

2. Professionalism

Agency professionalism is a key issue that companies should consider when selecting trademark registration agency services. Every link in trademark registration will have a bearing on whether the registration can be successful. important impact. Therefore, agencies need to have very professional and familiar agents operating in all aspects. Generally speaking, companies can measure the professionalism of an agency through its agency qualifications, service model, case filing volume, and initial trial success rate. In addition, you can also learn about the successful cases that the agency has represented before and the customers it has served, and you can check user reviews online, etc., for comparison.

3. Service quality

At present, relevant departments do not have a strict assessment system for the qualifications of trademark agents. Anyone who works in a registered trademark agency can call themselves He is a "trademark agent", so there are no clear quantitative standards for his professional level and professional ethics. When selecting a trademark agent, enterprises must consider various factors such as the agent's business unit, years of experience, and agency experience to ensure that their trademark business receives high-quality agency services.

4. Fees

Trademark agency prices currently on the market vary widely, ranging from several thousand to several hundred. You should carefully ask whether the entire fee includes hidden costs. Cost transparency allows companies to be clear and clearly evaluate whether the registered services are worth it. As the concept of the Internet has grown increasingly in the field of intellectual property in the past two years, currently, all major platform service items can be clearly priced, so corporate users can make inquiries and comparisons based on their actual needs. Registered trademarks do not necessarily have to choose the most expensive one. But be sure to choose the most suitable one.

5. Value-added

As we all know, trademark is the core element and basic guarantee of a brand. Since the trademark registration cycle is relatively long and the process is relatively complex, not only choosing an agency will completely guarantee that the registration will be successful, but also whether the selected agency has relative value-added services is also a criterion, such as whether it has market analysis capabilities, whether it has Are there big data services, professional tool support, etc.

A company must have a trademark to have protection. When choosing an agency and registering considerations, we must pay attention to: formal organization, professionalism, service quality, cost and value-added. The importance of trademarks cannot be ignored. All companies should pay more attention to trademarks and learn certain trademark-related knowledge, so that they can go better on the road to branding.