Current location - Trademark Inquiry Complete Network - Trademark registration - China cigarette label case
China cigarette label case
Anyone who has a hobby of collecting cigarette labels knows that the main pattern content of the early "Chinese" cigarette labels is roughly the same as that of the current cigarette labels, but there are qualitative differences. Early "China" cigarette labels, huabiao and Tiananmen patterns were all hand-drawn, so they were very different from the real thing, and they were slightly shorter and fatter, while cigarette labels were naturally a little rough. Therefore, on August 4th, the tobacco factory sent people to Beijing 1966 to take pictures of objects with heavy cameras at that time, and the objects in the photos were used as reference blueprints for design.

The main changes of "Zhonghua" cigarette labels can be divided into three stages:

First, in the late 1970s and early 1980s, the gold-printed trademark on the label of "Zhonghua" cigarettes was changed to a bronzing trademark. This change of cigarette label undoubtedly took advantage of the bronzing effect of the pattern, which made the whole cigarette label look brand-new and the brand image of "China" suddenly improved.

Secondly, in 1994, bronzing printing was changed to more advanced gravure printing, and the material of cigarette labels was changed from white cardboard to aluminum paper. The original bronzing printing process is complicated, all of which are manual operation, with low printing efficiency and unstable quality, which obviously does not meet the needs of increasing output. After changing to gravure printing, the efficiency is greatly improved and the printing quality is constantly improved. Therefore, at that time, the impact of this change was unprecedented. The above two changes in cigarette labels also reflect the development of tobacco printing industry from the side.

Thirdly, 1998, based on the monotonous variety of original fancy cigarettes, the tobacco factory gradually developed a variety of fancy cigarettes, including some "Zhonghua" gift boxes and various drawer-type packages, which gave consumers more choices and promoted the further development of the "Zhonghua" brand cigarette market.

At present, the ex-factory price of hard porcelain is 187.2 yuan/article, the wholesale price is 370 yuan/article, the retail price is 450 yuan/article (zero price difference is 262.8 yuan/article), the ex-factory price of soft porcelain is 24 1.02 yuan/article, the wholesale price is 530 yuan/article, and the retail price is 700 yuan/article (zero price difference is 458.98 yuan/article).