Through free technical assistance, more than 3,000 farmers have been helped to start businesses and increase their income. Zhang Lianshui implements the agricultural industrialization model of "technology + base + farmers" and drives local farmers to plant samara oil trees in large areas. Adhering to the principle of whoever plants, who benefits, he signed land management and subcontracting agreements with 3,025 local farmers, free of charge. Provide seedlings, technology, planting, management and maintenance fees, bringing farmers 1,500 to 2,000 yuan in benefits per mu. Since 2003, farmers in some surrounding counties have also joined the ranks of samara base forest construction. It has driven the development of local food, mechanical and electrical, packaging, transportation, service and other industries.
Actively engage in education and solve the problem of rural children’s difficulty in going to school. In 2005, 21 million yuan was invested to establish the school, which solved the problem of "difficulty in attending school" for children of workers and farmers, and ranked among the first-class schools in Xiangning County, Shanxi. The predecessor of Shanxi Longshui Group, headed by Zhang Lianshui, is Xiangning Coal and Coke Industrial Co., Ltd. After years of development and growth, the company has become a company integrating raw coal mining, clean coal washing, coke smelting, chemical product recycling, and gas power generation. A comprehensive coal processing and transformation enterprise. The company has been awarded the title of Provincial Top 100 Private Enterprises, Provincial Advanced Science and Technology Private Enterprises, and Provincial Outstanding Small and Medium-sized Enterprises. Zhang Lianshui himself has been awarded the titles of National Model Worker, National Township Entrepreneur, and National Outstanding Factory Director (Manager), and has been elected as a deputy to the Provincial People's Congress for three consecutive terms.
It brought opportunities for development and growth to the company, and also brought temporary prosperity and joy to Zhang Lianshui. However, as the opportunities for business trips, meetings, and studies in other places continued to increase, this already valuable coal boss fell into another vortex of anxiety, and he was unable to extricate himself for a long time: due to coal mining, the ground surface collapsed, houses cracked, Water source depletion, environmental pollution, and ecological destruction. To this end, his company has spent a total of more than 30 million yuan on public welfare projects such as road construction, school construction, and water diversion in his hometown, in order to balance the guilty mentality of "making a fortune for yourself and suffering for the environment." But this is nothing more than a drop in the bucket for the improvement of the environment and the goal of the surrounding people to work together to become prosperous and well-off.
Coal is a non-renewable resource. If you dig a little bit less, you will eventually run out. This is a question facing all coal-related entrepreneurs, including Zhang Lianshui. The rapid growth and development of coal and coke enterprises not only relies on the operators' own efforts to seize opportunities, but also relies more on the light of the state and policies. Zhang Lianshui said that enterprises have gathered a certain amount of wealth, but if the wealth cannot derive certain social effects, it loses the value of capital. Only when the whole society enjoys social wealth can its due energy be released. But how can we realize our ideal blueprint? Until the samara oil tree came into Zhang Lianshui's constantly searching field of vision... Samara oil is one of the plants that appeared in the Quaternary Ice Age. It only exists in China. It is mainly distributed in Xiangning at the southern end of Luliang Mountain and the western end of Zhongtiao Mountain in our province. It was listed as a national rare and protected plant in 1999. This tree species is cold-resistant, drought-resistant, and barren-tolerant. It has a well-developed root system and strong nitrogen fixation. It can effectively improve the soil structure and is suitable for large-area planting. If an economic forest belt is formed, it will help maintain water and soil, prevent wind and sand, and improve the ecological environment. Winged oil fruit is rich in 95% unsaturated fatty acids such as oleic acid, linoleic acid, and linolenic acid required by the human body, as well as rich trace elements such as vitamin E, amino acids, non-saponifiable matter, and organic selenium, which are very important for regulating the human body. High-density lipoprotein cholesterol has unexpected effects on hyperlipidemia, hypertension, coronary heart disease, diabetes, and constipation in middle-aged and elderly people.
In the early days of entrepreneurship, with the purpose of "entering the high-tech industry and developing green and healthy products", Zhang Lianshui carried several kilograms of samaras on his back and traveled to universities and scientific research units in Shanghai, Xi'an, Beijing and other places to visit experts. professor. Although it was hard work, Zhang Lianshui, who was living in a sea of ??coal, felt as if he had found a top-notch rich mine.
In March 2000, Zhang Lianshui invested 56.58 million yuan to establish "Shanxi Qierkang Wingguo Biological Products Co., Ltd." He wanted the ancient samara tree to be a treasure for mankind. With the approval of the National Development and Reform Commission, the "Key Technology Demonstration Project for the Industrialization of Comprehensive Utilization of Samaras" has become a national-level special project for the deep processing of agricultural products and food industry. It has also been listed as a "1311" project and a "two-zone" development project for agricultural industrialization by Shanxi. As well as provincial, municipal, county and township agricultural industrialization leading enterprise projects. The total project scale is to develop 100,000 acres of samara oil tree economic forest in 10 years, with a total investment of 271 million yuan, an annual processing capacity of 5,000 tons of samara, and a profit and tax of 200 million yuan.
With the rapid advancement of the samara development project, the company has built three high-standard seedling breeding bases, namely Changzuiwan High-tech Experimental Park, Mengzhuang Seedling Breeding Park, and Tanping Production Demonstration Park, and built two A fully automatic intelligent solar seedling greenhouse, a CO2 supercritical extraction samara oil production line and a fully automatic soft capsule production line were put into use. Wing nut oil fills the gap in domestic specialty oils. Wing nut oil soft capsules won the "Domestic Health Food Approval Certificate", "Green Food Certificate", the first China International "Forestry Expo Technology Innovation Award", and the first China International Agricultural Products Fair "Best-Selling Product Award" ""Shanxi Province Agricultural Industrialization 'Bailong' Enterprise Product Excellence Award", "Shanxi Province Famous Brand Product" and "Famous Trademark". At the same time, they established the Beijing Jinjia Qierkang Biological Resources Research Center in Zhongguancun, Beijing, and cooperated with China Agricultural University, Chinese Academy of Forestry Sciences, Shanxi Agricultural University, Shanxi University College of Life Science and Technology, Shanxi Normal University, Taiyuan Yukang Human Nutrition The institute has established long-term collaborative relationships and established a scientific research team with 7 doctoral supervisors and 11 graduate students as the main force.
In the past few years, with the correct leadership of party committees and governments at all levels and the strong support of various functional departments, the company has built three high-tech demonstration parks for samara oil trees with an area of ??more than 2,000 acres and three major samara oil trees. There are more than 30,000 acres of ecological economic forest base, more than 2,000 acres of tea base, CO2 supercritical extraction production line, fully automatic soft capsule production line, Beijing Jinjia Qilkang Biological Resources Research Center and Beijing and Guangzhou Sales and Service Corporation, Qilkang brand Wing fruit oil soft capsules, fitness tea, and the first batch of Qiermei brand wing nut oil high-end cosmetics have been put on the market, and it has grown into a high-tech enterprise integrating scientific research and development, economic forest construction, production, processing, and sales services.
In the past two years, the “transformation and development” decisions made by the Provincial Party Committee and the Provincial Government have given the company a clearer understanding and doubled its confidence. In 2008, in the context of the international financial crisis, the coal and coke industry suffered serious losses. However, Longshui Group's profits and taxes increased by 50% due to the rapid development of the samara oil tree development industry. In 2009, sales revenue from wing nut oil soft capsules and fitness tea alone exceeded 100 million yuan. In 2010, with the launch of high-end and ultra-high-end series of cosmetics and new series of health and nutrition products, sales revenue is expected to reach 500 million yuan, with profits and taxes of 180 million yuan. While many coal bosses are racking their brains with huge sums of money to transform their companies, Zhang Lianshui of Longshui Group in Xiangning County has already taken the lead and dug out more and better resources in cultural tourism and green health products. Yunqiu Mountain, located at the intersection of Luliang Mountain and Fenwei Graben, is a sacred place of religious culture and folk culture with profound cultural heritage. The Zhonghe Festival here, which has lasted for more than 2,000 years, is a festival inherited from the Tang to the Song Dynasty. Today, it is held in other places It has been annihilated and is a living fossil in our country’s folk culture. Zhang Lianshui, chairman of Longshui Group, was attracted by the majestic Yunqiu Mountain during an accidental trip. This coal boss, who had been engaged in coal coking for more than 20 years and had already thought about transformation, came up with the idea of ??developing Yunqiu Mountain.
Zhang Lianshui, Chairman of Longshui Group: The scenery of Yunqiu Mountain is particularly beautiful, and it contains profound cultural heritage, which is Zhonghe culture. Zhonghe culture has lasted in Yunqiu Mountain for thousands of years.
The Yunqiu Mountain tourism and cultural development project has received strong support from the provincial, municipal and county governments and relevant departments. Taking advantage of this tailwind, Zhang Lianshui's Longshui Group reduced investment in the coal and coke industry and all of a sudden spent 230 million Yuan will use its own funds to finance the construction of infrastructure in the Yunqiu Mountain Scenic Area and the restoration of cultural landscapes. The initial investment in tourism development is large and the return period is long. Moreover, at this time, the coal market price continues to rise. This huge contrast triggered a fierce debate within Zhang Lianshui's Longshui Group, but Zhang Lianshui did not waver. He was sure of the It is the general trend of developing green economy and the responsibility and value of enterprises to society.
Zhang Lianshui, Chairman of Longshui Group: The development of the tourism industry has a large driving force, many employment opportunities, and good comprehensive benefits. Moreover, the tourism industry is a low-carbon economy or even a carbon-free economy.
After the Yunqiu Mountain Zhonghe Festival was officially certified as a provincial intangible cultural heritage in 2009, with the vigorous promotion of the cultural department, the local government and Zhang Lianshui, the first Zhonghe Festival in Huaxia Xiangning was successfully held in April. and Cultural Festival, which caused a sensation in nearby counties and villages, greatly increasing the popularity of Yunqiu Mountain. The beautiful natural scenery and religious and cultural heritage of Yunqiu Mountain began to enter the horizons of tourists from all over the world.
During the May Day holiday not long ago, it attracted more than 3,000 tourists from inside and outside the province. Zhang Lianshui told reporters that he plans to invest another 120 million yuan to continue to improve tourism infrastructure, especially to create the cultural image of Yunqiu Mountain. A unique brand that takes two to three years to build Yunqiu Mountain into the first resort in Luliang Mountain that integrates cultural tourism and health care.