Oprah belongs to Shiseido's cosmetics brand and is a Sino-Japanese joint venture. Its research and development location is in Japan and its production location is in Beijing. Aubrey 1994 1 was born in China.
Adhering to Shiseido Group's corporate culture concept of "high quality, high service and high image", AUPRES is committed to creating first-class, well-known and high-quality beauty products by introducing advanced technology and scientific management methods from Shiseido in Japan.
As the mainstream brand in the domestic cosmetics market, Oprah has set up image counters in more than 700 department stores nationwide, and its sales have maintained a rapid growth of about 30%, making it the most popular cosmetics brand in China.
Brand history
199 1 year, Shiseido and Beijing Liyuan Company jointly established Shiseido Liyuan Cosmetics Co., Ltd. Once upon a time, Aubrey had quietly entered the life of white-collar women in China. As soon as Oprah went public, she was recognized by consumers, especially fashion people, for her high quality, high service and high image.
It only took the company four years to fully recover the first-phase investment and put the profits into the second-phase construction, realizing self-rolling development. The products grow at an alarming rate of more than 35% per year, ranking first among similar products in 80% of large shopping malls in large and medium-sized cities across the country.
The company has been rated as "Beijing Excellent Foreign-invested Enterprise" for three consecutive years, "Beijing Famous Brand Product" for two consecutive years, and "Excellent Quality Management Enterprise" by Beijing Bureau of Quality and Technical Supervision. At the same time, the company's products have been recognized by the Chinese Olympic Committee and designated as special products for the China Sports Delegation of the Athens Olympic Committee.
In 2008, Oprah brand was completely updated, and two skin care products with new skin care concepts, Time Lock and Baiying, were launched, which achieved another leap of the brand.
Reference to the above content: Baidu Encyclopedia-Oprah