1. Lenovo Jiawo entered the tea field to further expand its industrial layout
On March 3th, Jiawo Group, a subsidiary of Legend Holdings, announced that it had reached a strategic cooperation with the Tea Research Institute of Chinese Academy of Agricultural Sciences, and the series of "Longguan Longjing" spring tea jointly created by the two parties was officially listed. This is another action of Jiawo Group to carry out modern agricultural layout after entering the fruit field and establishing the whole industrial chain, full traceability and global layout. It remains to be seen whether Lenovo's cross-border "playing tea" can bring fresh blood to the tea industry and whether it will impact the leading position of Dayi, Lu Zhenghao and Xinyihao in the tea segmentation category.
2. dispute over trademark of "Shifeng" Longjing
In April, Zhejiang Tea Group Co., Ltd. sued Hangzhou Shifeng Tea Co., Ltd. for trademark infringement because the former owned the trademark of Shifeng Longjing and the latter owned the trademark of Lion Longjing. However, the latter used the words "Shifeng" and "Shifeng Tea" not only in stores, but also in official website and packaging. In this regard, the provincial tea group asked Hangzhou Shifeng Tea Company to stop the infringement and compensate the economic loss of nearly 3, yuan. As a matter of fact, trademark disputes in the tea industry are not uncommon. There are precedents such as the malicious registration of "Lu Zhenghao" trademark and the dispute over "Jin Junmei" trademark. These incidents have exposed the weak consciousness of China tea enterprises in intellectual property protection.
3. West Lake Longjing Tea Chamber of Commerce was established, and famous tea enterprises such as Lu Zhenghao were awarded vice-president units
On the morning of November 13th, 214, Hangzhou West Lake Scenic Area Tea Chamber of Commerce was formally established and held its inaugural meeting. At the meeting, famous tea enterprises such as Lu Zhenghao were awarded vice-president units of West Lake Longjing Tea Chamber of Commerce. The establishment of the Tea Chamber of Commerce is of great practical significance for the protection and management of West Lake Longjing tea, safeguarding the legitimate rights and interests of tea farmers, tea enterprises and tea-related organizations in the region, and improving brand awareness and influence. The practice of establishing a tea chamber of commerce is also worth learning from all over the country.
4. EU's "strictest" pesticide residue standard for China
On August 25th, the EU officially implemented the directive EU87/214 on pesticide residue standard for tea exported to China. The new directive mainly involves four pesticide residue indicators, including isoproturon, picoxystrobin, pyrimethanil and acetamiprid. The standard has been doubled, and the content has been changed from .1ppm to .5ppm. In addition, the detection of tebufenozide residues in Chinese tea has been increased. It is reported that acetamiprid is a recommended drug for tea production in China, so this new regulation, known as "the strictest pesticide residue standard in history", has a great impact on China's tea export.
5. Zhang Tianfu's 15th birthday
On the afternoon of September 12th, the tea party celebrating Zhang Tianfu's 15th birthday kicked off in Fuzhou. More than 4 people from the tea industry and the news media from both inside and outside Fujian Province gathered together, and * * * sent their best wishes for Zhang Lao's birthday. Zhang Tianfu, born in 191, is the only surviving one among the "Top Ten Tea People in the 2th Century" listed in the China Agricultural Encyclopedia Tea Volume. In ancient China, there was a saying of "longevity of tea" (18 years old). Zhang Lao's longevity is inseparable from drinking tea besides maintaining good living habits. He drinks a big cup of tea every day when he gets up, and he treats visitors with tea. After years, he drinks almost 1 cups a day. It can be seen that his regimen is the most powerful proof of "tea longevity".
6. Ancient tree tea continues to be hot, and the poor people become gorgeous local tyrants
In mid-October, a kind old lady sat barefoot on the floor with a scarf on her head, holding a lot of hundred-dollar bills in her arms and smiling photos of "drying money" went viral on the Internet. It has been confirmed that this old man is from Bangpen Village, Menghun Town, Menghai County, Yunnan Province. Bangpen Village was originally a poor village. In recent years, because the price of a century-old ancient tea tree tea has been rising year after year, the villagers have successfully counterattacked from the poor to the "local tyrants". The "ancient tree tea" craze started in 212 and continued until this year. An ancient tea tree has made tea farmers rich in succession. Even under the influence of the external environment, the price of ancient tree tea can still rise against the trend. It must be said that ancient tree tea is one of the most "sparkling and lovable" teas in China tea market in 214.
7. Collective strike of merchants in Fangcun Tea City
On October 23, 214, a collective strike of tea dealers occurred in Fangcun Tea City, Guangdong Province, which is known as "Wall Street in the Tea Industry", and the tea city was asked to reply to the substantial increase in property rental and sponsorship fees. Later, there were also strikes in tea cities in different regions. The property rent and miscellaneous fees of Tea City have been rising again and again, but the tea market has been in a downturn in recent years. The "barbaric rent increase" has met with the contradiction of "business deterioration", the contradiction of Fangcun, or the contradiction of tea industry development in China; Nowadays, the backward business model of tea market in China, the tea dealers at the end of the value chain have become embarrassed "takers", and the terminal operators have taken on more industrial risks, which has forced the transformation and upgrading of the tea industry chain.
8. The e-commerce sales of "double p>11" tea enterprises reached a new high
At : on November 12th, Alibaba handed over a perfect answer sheet: Tmall's double eleven transaction volume broke 57.1 billion yuan, resulting in 278 million logistics orders. For tea, this year is also remarkable. During the "Double Eleven" period, the total sales of the top 1 tea enterprises has exceeded 2 million. In terms of categories, West Lake Longjing in Hangzhou, Yunnan Pu 'er Tea and Fujian Oolong Tea are still favored by consumers. From the perspective of enterprise performance, the sales and popularity of Lu Zhenghao in West Lake Longjing, Bama in Oolong Tea and Dayi in Pu 'er Tea are all worthy of the name. It is worth noting that the "three squirrels" of Tmall's zero food category have become a dark horse in the tea list this year, and cross-border forces have sounded an alarm for traditional tea enterprises.
9. High-grade gift tea was cold after the introduction of the "National Eight Articles"
After the introduction of the "National Eight Articles", the tea circulation market became thrifty, the demand for unit welfare tea plummeted, and high-grade gift tea was generally cold. From a national perspective, the tea market experienced the first cold winter in recent years. In order to break the sales deadlock and promote the mutual exchange and cooperation between tea merchants and tea people, in 214, tea people from all walks of life in different parts of the country formed a group organization, and various forms of tea parties mushroomed; At the same time, some tea merchants and tea people also went to Anhui, Fujian, Zhejiang, Yunnan, Guangxi, Sichuan and other major tea producing areas to visit tea garden planting and tea production, communicate with local tea merchants, discuss cooperation, and promote the docking of production and marketing; There are also enterprises seeking innovative breakthroughs in packaging. Lu Zhenghao, a benchmark tea company in the field of West Lake Longjing, has launched a unique retro paper bag, and the simple packaging design style has been widely favored by consumers.
1. Opening of Taobao Hangzhou Pavilion The first batch of West Lake Longjing brands such as Lu Zhenghao and Gong Pai settled in
On December 29th, the opening ceremony of Taobao Hangzhou Pavilion in China was grandly held on the beautiful Xizi Lake. The famous brands of West Lake Longjing, such as Lu Zhenghao and Gong Pai, were invited to attend as Hangzhou time-honored brands, and as the first batch of settled brands, this is undoubtedly good news for tea drinkers who love West Lake Longjing, and they will buy again in the future. It is reported that characteristic local pavilions will be rolled out one after another in the whole country, and famous teas from all over the country, such as Pu 'er, Oolong and Jin Junmei, will also enter the pavilion in the near future.