The simplest use is to let you and I remember what we see and remember what we see.

A core fact is also the first important content to be conveyed by advertising copywriting and content marketing.

This core fact can explain the shocking and practical side of your product and your company. And, when you listen to it, you will remember it.

For example:

1, Wang Laoji's "fire-removing" (afraid of getting angry, drink Wang Laoji)

2. Pepsi, the coke for young people.

3, Gillette, the world's first brand of razors.

These core facts are extracted through positioning or market activities.

It is also a part that all brands should fully display in every advertising copy and content marketing plan.

Does every advertisement and content marketing design say the same thing?

Don't!

Every creative idea of advertising and content marketing should be expressed in different aspects, the same theme (a core fact), just like the picture below, a colored basketball, and different aspects look different.

Then, all the creative content tells a basketball from different angles, that is, looking at the same basketball from different angles.

What is each angle talking about?

Generally speaking, you can find these angles by 5w1h. Take Wang Laoji as an example:

1, who can fire?

2. When will it catch fire?

3. Where can I get rid of the fire?

4. What can show fire?

5. Why can it show fire?

6. How to show fire?

Want to see this first, you have some ideas about the general idea of advertising copywriting and content marketing.

If you like my answer, please pay attention to me!