Audi is one of the oldest automobile manufacturers in Germany. Since 1932, Audi has adopted the four-ring logo, which symbolizes the merger of Audi, DKW, Horch and Wanderer in Kemnitz into an automobile alliance company. In 193s, the automobile alliance company covered all the passenger car fields that the German automobile industry could provide, from motorcycles to luxury cars. The history of Audi
Horsey Company
At the end of 19th century, some automobile manufacturers appeared in Germany, one of which was the Horsey Company established in Cologne on November 14th, 1899. Auguse horch is a pioneer in automobile engineering. Before he started his own company, he worked as the manager of automobile manufacturing department for three years in Karl Benz Company in Mannheim.
in p>194, auguse horch moved the company to Zwickau and turned it into a joint-stock company. In 199, August Horsey withdrew his shares from the company he founded and set up a new company named "Audi".
Old Audi Company
This company was founded by August Horsey in Zwickau on June 16th, 199. At that time, in order to avoid infringement, the new company could no longer be named after Horsey. Horsey thought of the German meaning of its name "Listen!" The Latin equivalent is "Audi", so the new company was named "Audi". On April 25th, 191, Hoshi transformed the company into Audi Automobilwerke GmbH in Zwickau.
Rover Company
In p>1885, two mechanics named John Baptiste Winkhoven and Richard Adolf Denike opened a bicycle repair shop in Chemnitz. Soon, they saw that there was a great demand for bicycles, and they began to produce their own bicycles. The bicycle they produced was named "Rover". In 1896, the company changed its name to "Rover Limited".
the rover company manufactured the first motorcycle in 192. Although the idea of building a car has a long history, it didn't come true until 1913. Its earlier two-person car was named "Puppchen", which opened up a new era spanning decades.
DKW company
in p>197, Jurgen Skafte Rasmussen founded a company that manufactures instruments and accessories in Zschopau. In 1916, Jurgen Skafte Rasmussen began to experiment with steam-powered road vehicles in Zschopau, and registered the trademark: letter: DKW (Little Miracle). In 1919, the company now named Zschopauer Engine Factory switched to two-stroke small engines, which laid the foundation for the successful manufacture of motorcycles in 1922. In 1928, the first small miracle car appeared. In the 193s, small miracles made an important contribution to the popularization of automobiles. After 1945, Little Miracle motorcycles and cars laid the foundation for the reconstruction of the automobile alliance company in Ingerstat.
DKW company was founded in Chemniss in 192, originally named Rasmussen & Ernst. Ernst）。 In 197, the company moved to Zogbo in Erzgebirge region. Lesmussen and Ernst Company originally produced and sold tail gas separators, mudguards, lighting equipment, vulcanizing equipment and centrifugal separation equipment.
Jorgen Scaife Lesmussen, the founder of the company, began to test a steam-driven car in 1916, and registered the trademark of the car as "DKW". In 1919, the company changed its name to Zobauer Automobile Co., Ltd. and turned to produce small two-stroke engines. Since 1922, this engine has been successfully installed in DKW cars. The first DKW car was put on the market in 1928.
Auto Union AG
On June 29th, 1932, under the leadership of Saxony National Bank, Audi, Horsey and DKW merged to form the Auto Union. At the same time, they signed a purchase and lease contract with rover, and incorporated the automobile department of rover company into the automobile alliance. The headquarters of the new company is located in Chemniss.
After the merger, Auto Union became the second largest automobile manufacturer in Germany. The company's four-ring symbol symbolizes the sincere unity of the four founding companies. Their respective brand names-Audi, DKW, Hoshi and Rover are kept. Within the group, these four brands are positioned in four specific markets: DKW is responsible for motorcycles and small cars, Rover produces medium-sized cars, Audi produces high-end cars, and Hoshi produces top-class luxury cars.
Auto Union GmbH
In p>1945, after the Second World War, the auto union was confiscated by the Soviet occupation forces, and the company's elite moved to Bavaria. In 1949, the new auto union was established in Ingolstadt, Ingall, to revive the endless tradition represented by the four-ring symbol. The first batch of cars produced by the new factory are DKW's two-stroke motorcycles, small cars and minivans.
in p>1965, the first four-stroke car produced after the war, a new product of the New Automobile Alliance, was put on the market. In order to commemorate this historic moment, people painstakingly thought about giving a good name to the new product, so the traditional brand-"Audi" began to shine again. Soon, the last batch of DKW rolled off the assembly line in Statter, Ingall. After that, the company mainly produced four-stroke "Audi". In 1965, the new automobile alliance was acquired by Volkswagen, and a new era began.
NSU Company
NSU was founded in Riedlingen on the Danube in 1873 by two Swabian mechanics, one named Christine Schmitt and the other named Heinrich Stell. Seven years later, the company moved to Neckarsulm. The company has been producing knitting machines for the first 2 years after its establishment.
in p>1886, the company began to produce bicycles, and the production of bicycles played a decisive role in the later development of the enterprise. In 191, NSU began to produce motorcycles, and five years later, it produced the first car. In 1929, the company stopped producing cars and concentrated on producing bicycles and motorcycles, and then resumed automobile production in 1958.
On March 1th, 1969, the New Automobile Alliance merged with NSU Automobile Company. The new company is named Audi -NSU Automobile Alliance Co., Ltd., and its headquarters is located in Inner Kassoum. The company was established on January 1st.
Audi ag
the last NSU car rolled off the assembly line in March 1977. After that, the company only produced Audi cars. At this time, the company's decision makers began to consider simplifying the company name. In order to make the company and product names consistent, the name of Audi -NSU Automobile Alliance Co., Ltd. was simplified to AUDI AG in 1985. In the same year, the company's headquarters moved from Inner Kassoum to Staten, Ingall. :
The meaning of Audi logo
Four brothers are holding hands, and four circles indicate that it was originally formed by the merger of Hoch, Audi, dkw and Vandeno.
Reference Baidu Encyclopedia-Audi