"Water is the first of all things, and water is the source of life." This sentence comes to us as soon as we open our mouths. We can go without eating for seven days, but we must drink water. Water is a very important existence in the human world. With the development of the times, people are not only satisfied with ordinary water, but also have a higher pursuit of the taste of water, so they invented beverages. With the continuous development of technology, there are thousands of beverage brands. The once popular Tianwo is my country's beverage giant, and even invited superstar Fan Bingbing to endorse it. Why did the good times not last long and then decline?
Strive to create miracles: Tianwo has become my country’s beverage leader
When it comes to my country’s beverage brands, the common brands include Master Kong, Jinmailang, Wahaha, etc. In fact, in the early There was another brand during the 2000s. The company had a large scale and its advertising was very good. It once became the beverage giant in my country. It was Tianwo.
The full name of Tianwow is Tianwow Food Co., Ltd., which was founded in 1999. It is an earlier food and beverage company in my country. The founder invested 10 million in the construction of the company and factory. Among them, Tianwow’s The registered capital is 5 million.
In 1999, 10 million was a very large number, which shows that Tianwo Group was a very promising company at that time. In 2001, Tianwo Group's Tianwo preserved fruits and roasted seeds and nuts products became the Group's best-selling products, and were named "2000 Best-Selling Brands in Shanghai Market".
Tianwo Group has developed very rapidly. In 2003, within four years, the company was rated as a "Shanghai Famous Trademark". In 2006, Tenwow Group continued to develop and develop in various directions, expanding into supermarkets, paper products and wine businesses. In 2008, we developed other businesses again and started a new direction in beverages. In 2009, Tianwo Group was rated as "China's Famous Trademark". What an honor it is and cannot be separated from the efforts of the company's leaders and every employee.
The most famous of Tenwow drinks is Tenwow honey grapefruit tea. This is the flagship drink among Tenwow's fancy drinks. This drink is a delicious drink produced by the collision of pure natural honey and grapefruit. It tastes sweet but not greasy, fresh and fresh, and has a very rich taste. And its packaging is also very fashionable and individual. The slender bottle with light green "coat" gives people a fresh feeling, making the hot summer a little cool. It looks very comfortable and makes people endure it. Can't help but get it.
This drink is deeply loved by young people, and it is also the main consumer group of honey grapefruit tea. They are young, fashionable and pursuing, so they will choose Tianwo honey grapefruit tea. Drinking this drink has a sweet and happy feeling, which is also the core value of honey grapefruit tea. Delicious and healthy is the concept of consumers. The spark of the collision between the two made honey grapefruit tea a best-seller, with annual sales exceeding 500,000 yuan. It has become a giant beverage in China's beverage industry.
The spark between Fan Bingbing and honey grapefruit tea
The best-selling of Tianwo honey grapefruit tea gave Tianwo Group greater confidence, and they worked hard to increase its sales. More. In 2013, Tenwow Beverage ushered in a very important year. It was also in that year that Tenwow Group invited Fan Bingbing as the image spokesperson of honey grapefruit tea.
Fan Bingbing was born in Qingdao, Shandong Province in 1981. She graduated from Shanghai Normal University and majored in film and television performance. She is a well-known actor and singer in my country. She participated in the role of Golden Lock in "Huan Zhu Ge Ge" in 1998 and became an instant hit. She started her career as an actress and won the 27th Hundred Flowers Award for Best Film. Best Actress Award. Fan Bingbing established her own studio in 2007 and has since continued to produce many excellent works.
In 2013, Tianwo invited Fan Bingbing to be the spokesperson. At that time, she was a hot and popular star, and hiring her required a high endorsement fee. However, Tianwo Group resolutely chose her, and she lived up to expectations, honey. Sales of grapefruit tea have soared here, becoming the best-selling tea beverage, and the revenue from this beverage is as high as 5 billion a year. The advertising slogan "What to drink for health and beauty" once became part of people's daily discourse.
If it goes downhill, it will inevitably decline
Tianwo beverage products have a single product, and later there are competitors from other brands. Other brands have many flavors, such as iced black tea, green tea, rock sugar snow pear, etc. Later, As a result, Tianwo drinks gradually became unpopular, and consumers tended to prefer other flavors of other brands.
Tianwow Group’s food products have good sales, and later entered the e-commerce field. However, Tianwow did not seize the opportunity, allowing nut brands such as Three Squirrels and Baicaoyuan to catch up and miss the opportunity. The best opportunity for e-commerce, in the end directly led to the Tianwo Group's turnover decreasing bit by bit.
The founder of Tianwo Group is Lin Jianhua. He was originally just the owner of a small business and hawker. Later, he founded Tianwo Group, and everything went smoothly step by step. However, today Tianwo Group is facing internal and external troubles and is on the verge of bankruptcy. Exploring the edge of madness.
Since 2017, Tianwo Beverage’s turnover has begun to decline. In early May 2018, founder Lin Jianhua began to be absent from work, and Lin Jianhua could not be contacted. The company’s important decisions were made through lawyers. . Later, I learned that Lin Jianhua was taken away by relevant departments for investigation.
Until late June 2018, Tianwo Group removed Lin Jianhua from all positions in the company. However, the company could not be managed without someone, so Lin Jianhua’s son Lin Qi was appointed as the chairman of the group’s board of directors. At that time, Lin Qi was only 25 years old and did not have much social experience. It was not easy to manage a company well, but there was no way. A country cannot live without a leader, and the same is true for a company.
I thought that Lynch’s arrival would make things better for the group, but what was unexpected was that on August 17 of the same year, Tianwo Group released a loss-making performance report. As soon as the report came out, it really It’s jaw-dropping. In 2017, the company had an abnormal transaction, with a capital of more than 2.1 billion. Starting from this transaction, it directly caused the group’s performance losses in the first half of 2018. , not only caused the group to go downhill, but also the reason why Lin Jianhua was taken away for investigation.
In order to fill this huge hole, Tianwo Group began to borrow money everywhere, and was even "cheated" out of more than 1 billion. All this mess befell Lynch. The huge deficit left the company unable to recover. The company's factories were even shut down, and they couldn't even get the money to buy raw materials for beverages. When the company's executives saw this unmanageable mess and no future in the group, it was time for them to leave and disperse.
Originally, Tianwow Group was a company with the most promising development prospects, but it failed to seize the opportunity and allowed others to come forward and seize the position that should have belonged to Tianwow Group. What's more, the leaders of the group have taken the wrong path and are heading in the wrong direction. Everyone knows the truth of the opposite. It is not a problem that can be solved with money. If the problem is discovered and the loss is not stopped in time, tearing down the east wall to pay for the west wall will only make things worse. Things are getting serious.
So through what happened in Tianwo, we should understand that we need to develop in many aspects and cannot just rely on a single aspect, otherwise we will be replaced by others. It is the same regardless of people or things. If you tell a lie, you should cover it up with more lies. When you find that you are wrong, you should reflect on yourself and make up for the mistake, instead of covering it up with more mistakes.