Recommended restaurant names in Shunkou: 1. Jiweizhai: The word "ji" means good luck and auspiciousness, while the word "zhai" means a time-honored brand, which means the store has a long history and is very noble. quality. 2. Jufenju: The literal meaning of this store name can be understood as a place where friends can gather together and enjoy delicious food.

1. The catering industry (catering) is a food production and operation industry that specializes in providing consumers with a variety of drinks, food, consumption places and facilities through the integration of instant processing and production, commercial sales and service labor. According to the definition of the European and American "Standard Industrial Classification", the catering industry is a catering service organization.

2. There are two main concepts of catering: one is food, and the other refers to industries or institutions that provide catering to meet the dietary needs of diners and thereby obtain corresponding service income. Due to the different eating habits and tastes of different people in different regions and cultures, catering around the world shows diversified characteristics. The catering market will enter the era of brand consumption, and China's catering industry will continue to play a positive role in expanding consumption and promoting employment at a growth rate of 16%.

3. For catering companies, the importance of brand power is self-evident. Competition in the catering market will ultimately be competition between brands. Whoever has stronger brand power will have a broader market. Brand power has become the key for catering companies to compete in the market.

Four. Brand power is also the most critical factor in attracting consumers. As people have higher and higher requirements for dining environment, experience, service, etc., many people like to choose some well-known and well-known brands. Dining at the noisy restaurant. Because you can enjoy a good dining experience, save face, and eat with confidence. The reason why some catering companies are successful is that in addition to strong product power, brand power is a key consumer factor.

5. Brand is a symbol of an organization's image and a yardstick of economic strength. It can turn the intangible into something tangible and has powerful functions. First, consumers identify products through brand elements (name, logo, colors, etc.) and the core value they provide. To form a certain awareness in the minds of consumers. This will form brand memory, generate brand associations, and stabilize the catering market.

6. Secondly, the brand is the carrier of integrity and the guarantee of quality. Purchasing brand products can reduce consumers’ multiple physical, financial, social, psychological and other risks, and enhance consumer satisfaction. This creates brand loyalty. Finally, the brand is an important intangible asset of the enterprise. It can be bought, sold, transferred or lent as a commodity. And as long as it is managed well, the brand has a strong value-added function.