In 1946, initiated by Boston Garden owner Walter Brown, the owners of eleven ice hockey arenas and stadiums jointly established the National Basketball Association BAA, including the previously existing American Basketball League MBL. (National Basketball League before NBA), the two merged and officially changed its name to NBA in 1949. From 1946 to 2018, 19 teams have joined the NBA league camp. In order to maintain their own characteristics and form their own brand business chain, each team will work hard on the team logo. Generally, every team A team will make a team logo when it first enters the league. The team logo is usually made by each team based on the city's history or local landmark buildings or classic characters and deeds. It should not only reflect local characteristics but also reflect local characteristics. Simple and impressive, team logos are usually released at the same time as the team name, or are logos made based on the name. Behind these logos are the humanistic characteristics of a city. Take the Celtics as an example. As one of the original teams when the league was founded, the Celtics' logo change history runs through the development history of the NBA.
The Celtics' logo is one of the most classic logos in the league. The Celtics' original logo was composed of a clover and the team's English name. This logo was inherited from the Celtics during the MBL period and was used from 1946 to 1950. It later became the team's emblem and commercial use. Logo and jersey logo.
In 1950, it was changed to the jumping appearance of a cheerful middle-aged man smoking a pipe, holding a scepter, wearing a hat with NBA letters on his head, and wearing a green dress. This logo was extended from 1950 to 1960. In 1960, an orange frame background was added to the original design, and the background looked like an elf with a hat. This logo has been extended from 1960 to 1960. Used until 1968.
In 1968, the Celtics designed the well-received and classic elf image. This elf logo was designed by San Auerbach, Cardinal Auerbach’s brother. Inspired by the elves in Irish mythology. The elf wearing a green top hat, wearing a green dress with clover on it, holding a basketball on his head, holding a scepter in his hand and holding a pipe (a pipe was added when redesigned in 1976 to pay tribute to Cardinal Auerbach) has been used ever since. So far, it has been redesigned in 1976 and 1996, and some redesigns of background colors have been carried out based on the elf image.