Full class protection of trademarks means that the trademark registered by the trademark applicant is protected by law on goods and services in all classes. There are 45 major categories of trademarks, of which categories 1-34 are product categories, and categories 35-45 are service categories. Generally, there are only two ways for us to obtain full category protection.
One is to become a well-known trademark. After becoming a well-known trademark, your trademark will receive a certain degree of legal protection in different categories. The second is to register all 45 categories yourself, so that no matter what industry you develop in the future, you can directly use the trademark, reduce the risk of infringement, and be protected by trademark law. But generally speaking, it is not recommended to do this if there is no strong strength or a plan for the development of all categories.
Some time ago, the "Dong Mingzhu" trademark was registered by Gree in all categories, including 45 categories.
In the Trademark Law, trademarks clearly define the classification of trademarks, which are divided into 45 major categories. Registering a full category of trademarks means that all 45 categories of trademarks must be registered one by one.
Full class trademark registration fee: 800 yuan is required to register a major class, of which 10 sub-classes are optional. Each additional subcategory costs 60 yuan, and each additional major category requires an additional 800 yuan. A maximum of 10 major categories can be added. Calculated in this way, the registration application for all 45 major categories will cost about 40,000 yuan.
So what are the advantages of full category registration?
1. Preventing the brand from being copied by others is the most intuitive advantage of trademark registration in all categories. Once a trademark is successfully registered, it will become very difficult for others to register the same or similar trademark in any category. Not only can it prevent your trademark from being diluted by similar or identical trademarks, but it can also prevent your brand from being maliciously used by others.
2. Obtain better protection than well-known trademarks, and all types of trademark registrations are protected more comprehensively.
3. Prevent the trademark impression from being diluted.
Speaking of the above, many people may also be curious about the current status of trademark registration for all categories. Generally, the main purpose of enterprises with financial ability, regardless of the size of the enterprise, is to protect all categories of trademarks. For example, some companies that have made some relatively long-term plans will consider registering trademarks for all categories first, so as to expand their scale and market for future development of the company. There are also many companies that have attracted much attention from the public. In order to maintain their own brands and images and prevent their trademarks from being registered by other industries, they will also register all categories.