There is no limit to the number of words in a store brand. It is recommended to use less than 6 words. If there are too many words, the words will be too small and difficult to read.

Generally speaking, the words on the store signboard are named according to the name on the business license or the registered trademark, so most of them are 2-5 words.

Store signboard requirements: It can only be set up within the business scope of the first-floor store, and the upper end should not be higher than the lower edge of the second-floor window; arcade buildings may have overhangs and the distance between the overhangs and the protruding wall is greater than 0.5 meters. For buildings, store signboards are only allowed to be placed under the eaves within the store's business scope; they are prohibited from being placed on the outer columns of the arcade and between the outer columns.