Rgio Nationaledes Usines Renault

[Edit this paragraph] Company Profile

French automobile manufacturing company. The Renault factory was founded by Louis Renault in Billancourt in October 1898 and was later reorganized into Renault Co., Ltd. to produce various vehicles. During the First World War, it produced guns, ammunition, aircraft and light tanks. After the war, it resumed traditional production activities, constantly opened up new fields and departments, strengthened ties with other industrial companies, and became one of the largest industrial companies in France at that time. . During World War II, it produced weapons and munitions for German fascists. It was taken over by the French government in September 1944, and Louis Reno was punished. It was nationalized in 1945. The government appointed a chairman to form a management organization and changed its name to its current name. Since 1970, companies have allowed employees to purchase company stock, but not more than 25%. Since then, the company has rapidly recovered and developed, gradually achieving business diversification. The company has a wide range of production. Its products are mainly Renault-brand cars. It also produces tractors, agricultural machinery, machine tools, small military engines, bearings, bicycles, industrial rubber, etc. It also contracts projects, operates vehicle rentals, and mid- and long-term equipment rentals. Credit business, etc. Owns and controls many large companies in the country, involving industry, commerce, finance and real estate. Foreign subsidiaries are mainly concentrated in Europe, Africa, North America, Oceania and other places. Products are sold to more than 150 countries, accounting for 1/2 of the company's turnover. In 1993, the company's assets were US$35.92 billion. The head office is in Billancourt. Renault is the second largest automobile company in France and one of the ten largest automobile companies in the world. Like the founders of many automobile companies in the world, Louis Renault, the founder of Renault Automobile Company, is also a person who is interested in machinery. As early as 1898, Louis Reno, who was only 21 years old, founded Forno in Biencourt, a suburb of Paris. At that time, the factory had only 6 workers and only produced 6 cars a year. But Louis Renault gave full play to his mechanical talents in the process of starting a business and invented the direct transmission system and the turbocharger. In 1890, Renault became famous by winning consecutive races such as Paris-Berlin, and the company began to develop. In 1907, taxis produced by Renault appeared on the streets of London and New York. In 1914, Renault formed mass production. During the outbreak of World War I, Renault not only produced cars, but also produced guns, ammunition, tanks and aircraft for the army, making a fortune from the war. After the armistice in 1919, Renault had become the most important private company in France, with a complete range of automobile products and a world leader in diesel engine technology. By the time World War II broke out, it had many factories in France, Belgium, the United Kingdom and other places. After the outbreak of World War II, France was occupied by the Germans, and the factory provided weapons and aircraft engines to the German army. During the war, half of the facilities of Renault's factory in Biangou were destroyed and almost completely destroyed. After the war, Renault was nationalized by the government. After the war, Renault, with the support of government capital, merged with many small car companies and developed a variety of automobile products to occupy the market. In 1946, the famous 4CV small car was launched. This popular small car was very popular in the market and became the company's flagship product. In 1954, the output of 4CV reached 500,000 units. In the following 10 years, it also launched such as Renault 4, Renault 5, etc. series of products. In 1975, the annual output reached 1.5 million vehicles, most of which were exported abroad. Renault became the largest automobile manufacturer in France at that time. In the early 1980s, Renault developed rapidly, with an annual output of more than 2 million vehicles. However, rapid development has led to high debts and serious losses. In 1984, annual output plummeted to 300,000 vehicles, and the company was in danger. Since 1985, Renault has carried out a series of corporate reforms, implemented total quality management, and timely launched the multi-purpose single-car Espace, which is the originator of today's MPV vehicles. Corporate reforms and marketable products brought Renault back to life again.

It became profitable again in 1987. In the following ten years, except for a slight loss in 1996, the company has been profitable and has become one of the most profitable companies in the world's automobile industry. From 1992, Renault became a private enterprise again. Renault pays attention to innovation and has a complete range of automobile products. Its main brands include Megane, Clio, Laguna, Twingo and Espace, among which Megane It is the brand car with the most styles among compact cars, unmatched by any competitor. The Megane single-cabin sedan Scenic was also named the best car in Europe in 1997. Renault has many car models, but few chassis categories. Many car models are based on the same chassis and equipped with engines of different specifications to meet the needs of different people. Renault sedans are relatively rare in Asia, especially in China. Renault's only joint venture in China is Sanjiang Renault, which specializes in producing the Trafic 7-seat single-box car. In order to enter the Asian market, Renault identified Nissan Motor Company, which was in debt distress, as a partner. On March 27, 1999, Renault and Nissan signed an agreement. Renault acquired Nissan 36.8 and Nissan Diesel Vehicle Company with an investment of US$5.4 billion. 22.5% of the shares, and with the guarantee of holding 44.4% of Nissan's shares in five years, Renault will send a vice president-level figure to serve as Nissan's top operating officer. In addition, Renault acquired South Korea's Samsung Motors (a subsidiary of South Korea's Samsung Group) in 1999, which was also in financial crisis.

[Edit this paragraph] Brands

Renault (France), Nissan (Japan), Infiniti (Japan), Samsung (South Korea), Dacia (Romania), Mike ( United States) etc.

[Edit this paragraph] Car Logo Story

The company is named after the surname of its founder, Louis Renault. The graphic trademark is a pattern of four rhombuses, symbolizing Renault. The three brothers are integrated with the automobile industry, which means that "Renault" can compete, survive and develop in the infinite (four-dimensional) space. In 1898, the three brothers Louis Renault founded the Renault company in Biyangu. It is one of the oldest automobile companies in the world. Currently, Renault is the second largest automobile company in France. Its main products include Renault sedans, official vehicles and sports vehicles. Renault cars are one of the most exported models to Germany, and their quality and reliability are also considered top-notch.

[Edit this paragraph] Company history

In 1899, a light four-wheeled vehicle was manufactured, equipped with a single-cylinder DeDion engine. Cars built at that time were generally driven by chains or belts, but the car he built used a transmission shaft to drive a dimensional gear on the rear axle. Another advanced aspect of this car. In 1899, he participated in the Paris-Trouville race and performed well in the next three years. Starting in 1902, Renault manufactured its own engines. After the outbreak of World War I, Renault developed rapidly. Although the production of cars declined, the production of military trucks, tanks, and aircraft engines increased significantly. Renault's foundries, machining plants, and assembly plants were greatly expanded. In 1919, it also purchased Next steel mill. In the 1930s, most of the taxis and buses used in Paris were produced by Renault. Before the outbreak of World War II, Renault launched the 1L and 8CV Javaquatre. After World War II, Renault produced a 4CV rear-engine sedan with a 4-cylinder engine and a displacement of 0.760L. The second car produced by Renault after the war was the Fregate, a front-engined 2L engine car designed to compete with the Citro?n 11CV front-wheel drive car. In 1955, Renault's commercial vehicle division merged with Floirat, Latil and Somna to form SAVIEM (Industrial Vehicles and Machinery Equipment Co., Ltd., Societe-AnonymedeVehiculesIndustrielsetEquipements).

In 1956, the 0.845L Dauphine rear-engine sedan was produced, and by 1960, 1 million units were produced. The car is produced in Italy by Alfa Romeo and in Brazil by Willys-Overland under license. In 1961, the front-engine, front-wheel drive 0.747LR4 sedan was launched to replace the 4CV. In 1965, the mid-sized 1.5L front-wheel drive Model 16 sedan was launched. In 1968, the high-performance TS model was launched, and the Crown Princess sedan was replaced by the rear-engine Type 8 and Type 10 sedans. In 1969, a front-engine, front-wheel drive Type 12 sedan was added. In 1972, one of Renault's most important models, the 0.845L 5 hatchback sedan, was launched, targeting the young market and becoming the best-selling sedan in France. By the time the car was replaced by the Supercinq in 1984, more than 5.4 million units had been produced, and except for France, they were assembled at Renault's 25 assembly plants around the world. Romania's Pitesti state-owned automobile manufacturing plant produces Type 12 cars under the Dacia brand. By 1980, France no longer produced this car. In 1987, 4-door sedans of models 4, 5, 9 and 11 were produced, equipped with gasoline or diesel engines. In addition, Type 21 and Type 25 sedans are produced. The latter is a luxury sedan equipped with a 2L, 4-cylinder or 2.7L, V6 engine. In 1983, Renault occupied more than 32% of the French car market, and four of the five best-selling cars were Renault 5, 9, 11 and 18.

[Edit this paragraph] Renault joint venture

1. Renault now owns the American Mark Truck Company. 2. Renault and the British Rover have a joint venture called Van Technology Ltd. (VanTechnology Ltd). 3. Renault has a joint venture in Bangkok, Thailand called Thai-Swedish Assembly Co. Ltd., which produces Volvo, Renault sedans and Chrysler Jeeps. Volvo owns 56, Swedish Motors owns 24, and Renault owns 20. of shares. 4. Renault and Toyota jointly assemble cars in Colombia. 5. Renault and my country's aerospace department have a joint venture that is scheduled to produce 40,000 front-wheel drive vans in 1997. 6. Renault and American GM cooperate to produce cars.

[Edit this paragraph] Renault China

Renault’s actions in China: Announced strategy to improve brand display technology “I have held meetings with all possible partners, but I can’t tell you that I Meeting with whom?" This was the answer of Dai Bole, President of Renault Automobile Asia Pacific, to the reporter's question about Renault's joint venture partners in China. Today, when world-class automakers such as Ford, Volkswagen, and Toyota have established joint ventures in China, Renault, the world's fifth-largest automaker, has yet to make any significant moves. And just last Friday, Renault announced that it would officially import its flagship product, the Versetti, to China. China Internet Popular Singer Contest Encountering Sunshine Lovers Together in the Normandy Search Era A large number of Paradise 2 accounts are being sent. Does this mean the beginning of Renault's China strategy? Although Dai Bole's words in the interview were very "diplomatic", it is not difficult to get a glimpse of at least three things Renault will do in China this year. It is possible to produce a sedan. Who is Renault's joint venture partner? What kind of cars will be produced in China? Will you cooperate with Nissan? As soon as these questions were raised, Deborah showed a unique French smile. He told reporters: "Our president will announce our strategy in China this summer. Renault attaches great importance to the Chinese market." He further emphasized: "I personally guess that the president will announce his strategy in China this summer." When the China strategy is announced, it will definitely involve localized production and imported cars. As for the models produced in China, Dai Bole still did not give a clear answer. He pointed out: Judging from the structure of the Chinese automobile market, most consumers currently prefer traditional sedan models. Renault may launch one or two types of three-box models first. Van model.

However, as China's economy continues to develop and communicate with the outside world, the concepts of Chinese consumers will gradually change and will be driven by the latest trends. More and more customers will choose innovative, bold, and personalized models. This is precisely Renault's strength. Brand building is the key point. The Versailles newly arrived in China show off their technology and personality, embodying Renault's consistent technology-leading style. When it comes to the brand, Dai Bolle told reporters: We must do our best to enhance the brand image and provide customers with the latest and most personalized products. For Renault, this year it needs an opportunity to focus on displaying its products, technology and company image. This opportunity should be the Beijing International Auto Show to be held in June. Reporters speculate that Renault is likely to use this auto show to announce its China strategy, which will attract a lot of attention to the auto show and effectively enhance Renault's brand awareness and image. Use F1 to play the technical card. During the Versetti launch event, a key pendant of an F1 car model revealed Renault's brand strategy this year, which is to play the technical card. In the first two races of F1 this year, only two teams scored points with both cars, Ferrari and Renault. As we all know, F1 is the crystallization of technology and speed, and the Renault team will definitely participate in the race in Shanghai this year. This will undoubtedly be the best proof for Renault's brand promotion of leading technology this year. It can also be seen from the launch of the Versetti that Renault will focus on displaying its high-tech, high-tech, and flamboyant personality features this year. As the first car launched in the Chinese market this year, the Versace has changed the style of common models on the domestic market, breaking through the traditional luxury car design conventions. From its appearance alone, you can understand Renault's pursuit of individuality and technological leadership. . Renault is targeting the launch of the high-end Versatic car with a low-price strategy: "A luxury car, but it is a hatchback; a 3.5-liter engine with a displacement of less than 700,000 yuan." These are the initial impressions given by Renault's newly introduced flagship car to China - the Versatic . It conveys Renault's two positionings for the Versetti: first, technological leadership. As the world's first two-compartment luxury car, the "Vessetti" gives "luxury" a new standard - breaking through the traditional constraints of three-compartment luxury cars and adopting a two-compartment design. The whole vehicle design is eye-catching: simple lines, elegant temperament Elegant and energetic; the body outline is full and the quality is exquisite, especially the tail design is unique. Its appearance is very different from the high-end cars commonly seen in the international automobile market, exuding the unique humanistic charm of France. The second is the low price strategy. The market price of the Versaidi is 680,000 yuan, which is the lowest price among imported cars with the same displacement. According to Yue Chen, chairman of the agent BAIC Zhongxing Automobile Trading Co., Ltd., the Versatic does not pursue high profits and is priced low to better enter the market. Its market customer base belongs to a very individual group of people. They have the ability to drive luxury cars, but they do not want to stick to tradition and have self-assertion. It is understood that the first batch of 50 Versetti vehicles will be imported. Facing the rapidly growing Chinese automobile market, Renault has appointed seven regional agents and 36 secondary distributors in Beijing, Shanghai, Guangzhou, Shenzhen, Kunming and Lanzhou in China since 1999, with its sales area covering almost all of the country. most areas. Before 1999, Renault only sold a very small number of complete vehicles in the Chinese market, mainly to diplomats and foreign personnel. In 1999, in anticipation of China's imminent accession to the WTO, Renault set out to establish a network dedicated to selling imported complete vehicles in the Chinese market. Since 2000, Renault has successively introduced the Scenic, Megane Classic, Megane Convertible, Megane Coupe and Scenic RX4 to the Chinese market. Among them, the Scenic, which enjoys a good reputation in China, has always been the main sales model. In 2003, with the rapid development of China's automobile market, Renault introduced the mid- to high-end sedan Laguna in order to better adapt to market demand. In early April 2004, Renault's flagship luxury car Versace landed in China. At the end of January 2005, Scenery II began to enter the Chinese market. While expanding its sales network, Renault always puts after-sales service first and strives to lay a solid foundation for long-term development. In each authorized Renault repair station, Renault strictly selects qualified technicians and sends them to the Renault Training Center in Singapore to receive 60 days of high-level after-sales training.

At the Renault Beijing representative office, an after-sales team composed of Chinese and French technicians works closely with the entire network to provide technical support and continuous training for the network. The French Renault Group, which had just decided to produce commercial vehicles in China at the beginning of 2004, played another trump card in its hand. At the end of June, Renault announced to the Chinese media that Renault would establish a joint venture with Dongfeng Motor Corporation to produce its first four-door sedan, the Megane II, in China. This project started production in 2006 and was carried out in two phases, eventually reaching the target of annual production of 300,000 vehicles. At this point, all the princes in the 6+3 pattern of the world's automobile industry have gathered in China. Megane clears the way. Megane II, the debut model in China, has already made great achievements for Renault in the global market. The following set of data can fully prove it: In 1997, MeganeI was launched, and in 7 years, 4.7 million units were sold worldwide; At the end of 2002, MeganeII was launched in Europe, and so far, sales have exceeded 1 million units; Since 2003, it has become The best-selling model in Western Europe; among them, Megane II was named "2003 Car of the Year" for its unique design and dynamic style, and was designated as the safest model in its class. In the first four months of 2004, MeganeII's market share in Western Europe reached 4.7. In the words of Renault Group President Louis Schweitzer, "This sales performance is attributed to Renault's launch of 7 different models within 18 months." These include the 5-door sedan and 3-door sedan launched in 2002; the Scenic, 4-door sedan, station wagon and hardtop convertible launched in 2003; the Grand Scenic launched in early 2004; and the last sports sedan launched. In addition, Renault will also launch another model specially tailored for the Chinese market - an improved version of the Logan. Louis Schweitzer said: "With Renault's ambition and the support of its strong Chinese partners, this project will enable Renault to enter the rapidly growing Chinese market from 2006 to 2002." At the same time, the project is part of Renault's profitable growth strategy, which aims to enable Renault to achieve its annual production target of 4 million vehicles in 2010, and for Dongfeng, it will also further consolidate its presence in the Chinese automobile industry. The status of a key enterprise. "In fact, for Renault, this should be the best time to take action, because in the first half of this year, Renault has made great progress in the world. The latest announcement released by the Renault Group shows that in the first half of 2004, the Renault Group sold 1,306,454 cars, a year-on-year increase of 6.5%, accounting for 4.3% of the global market share. In Western Europe, driven by the success of the Megane series, Renault occupies a 10.9 market share in sedans and light commercial vehicles. In the Asia-Pacific region, Renault Group sold 6,887 Renault vehicles. Sales in Japan, Singapore and Taiwan increased by 47, 74 and 18 respectively. All this has to prompt Renault to produce it in China, the fastest growing automobile market in the world. Bumpy Road in China For Chinese consumers, Renault may be the "least familiar" automobile company in the world's 6+3 automobile pattern. But for Renault itself, the road in China is not unfamiliar. It has been 10 years since Renault entered China. These 10 years have been tortuous and helpless for Renault. In 1994, Renault, which hastily entered China, and Sanjiang Aerospace Group jointly invested US$98 million to launch its first project in mainland China - Sanjiang Renault Automobile Company in Xiaogan, Hubei Province. Sanjiang Group held 55% of the shares, and Renault held 55% of the shares. 45 shares, and the cooperation period is 30 years. According to the original design, it was put into production in the CKD method that year. By 1997, the production and sales volume reached 1,000 units. By the end of 1998, three production lines for painting, welding and final assembly were fully completed, with an annual production capacity of 150,000 vehicles.

But fate always plays tricks on people. In the eight years from 1994 to 2001, the total number of "Tafik" buses sold was only more than 4,000. The average annual sales volume is less than 500, which is obviously not the result Renault wants to see. According to informed sources later, the main reason is that China and France disagree on decision-making. The Chinese side believes that the French side has insisted on using imported engines for 8 years of the joint venture, making the market price of the "Tafik" lower than that of the later imported engines but using domestically produced engines. The competitive product is more than 50,000 yuan more than the other products, and the product has lost its competitiveness. In August 2000, Sanjiang Aerospace Group sadly withdrew. After that, the Chinese shareholders changed owners several times. At this point, Sanjiang Renault was in a vacuum. The failure of Sanjiang Renault has blocked the development of French Renault in China. More importantly, the relevant Chinese authorities have raised a red light for Renault to seek new partners again. After a series of changes, Renault finally discovered that if it wanted to form a joint venture in China, it must find a powerful company like FAW, Dongfeng, and SAIC as a partner. At this time, Nissan Motor Company, which it controlled, was negotiating for comprehensive cooperation with Dongfeng Motor Company. France's Renault holds a 44.44% stake in Nissan and is Nissan's largest shareholder and global partner. On September 19, 2002, Dongfeng Motor Corporation and Japan's Nissan Motor Co., Ltd. signed an agreement to establish a comprehensive partnership at the Diaoyutai State Guesthouse in Beijing. According to the agreement, the two parties will jointly form a new company called "Dongfeng Motor Co., Ltd.", each holding 50 shares, including Nissan's full range of passenger cars and Dongfeng's heavy, medium and light trucks and buses. Through the joint venture, the new "Dongfeng Motor Co., Ltd." Automobile" has become the first Sino-foreign joint venture automobile company in China to have a full range of trucks, light commercial vehicles and passenger cars. But no one expected that behind the series of big moves by Dongfeng and Nissan, the shadow of French Renault has been flashing. In the process of cooperation between Dongfeng and Nissan, Renault has been playing the role of a "matchmaker". The best example of this is the fact that among the negotiation delegation sent by Nissan that year, there were senior executives from Renault. Although this cooperation does not involve Renault, Dongfeng Group Chairman Miao Wei made it clear when signing the agreement that since Renault is Nissan's largest shareholder, this cooperation will maximize the use of the respective advantages of the three parties, such as Dongfeng's Brand and network advantages, Nissan's technology and management advantages and Renault's advantages in commercial vehicles. On January 17, 2004, Renault finally got its wish and signed an agreement in principle with Dongfeng Motor Company in Paris to establish a joint venture based on Dongfeng Liuzhou Automobile Co., Ltd. to produce trucks and truck parts. Renault's "Ambition" Renault has experienced many twists and turns in the Chinese market. Although it already has Sanjiang Renault and Dongfeng Liuqi commercial vehicle projects, its passenger car projects have always been outside the door of the Chinese market. This is certainly not its style as a global auto giant. Renault's "ambition" in China is by no means limited to trucks, but is waiting for the opportunity to actually produce cars. In fact, as early as two years ago, Renault stated that it would launch a development strategy for China's sedan business in 2002 and export sedans produced by Renault-Samsung Motors of Korea, a company controlled by Renault, to the Chinese market; after 2003, it hopes to achieve its goal of producing sedans in China. . However, this goal has not been achieved, which is indeed inconsistent with its status as the world's fifth largest automobile manufacturer. In 1999, Renault acquired 44.4 shares of Nissan Motor Co., Ltd., and Nissan held 15 shares of Renault. In March 2002, Renault-Nissan Co., Ltd. was established on the basis of cross-shareholding. It is now ranked fifth in the world. Large automobile manufacturing group. It is not surprising that Renault is now so eager to produce cars in China. Louis Schweitzer said: "The future joint venture between Renault and Dongfeng will be an extension of the cooperation between Renault-Nissan Alliance and Dongfeng. It will use the shared platform strategy with Dongfeng Motor Co., Ltd. to share R&D and power platforms." , suppliers and other resources to improve the competitiveness of enterprises.

" Renault quote for Laguna 3.0 Merchant quote: 360,000 to 360,000 (unsold car) Car brand: Renault Car level: Mid-size car Engine: 3.0L 210 horsepower V6 Transmission: 5-speed automatic body structure: 5 doors 5-seater hatchback length x width x height: 4576×2060×1429 Megane 2.0 SEDAN Merchant quotation: 198,000 to 198,000 Car brand: Renault car level: Compact car Engine: 2.0L 136 horsepower L4 Transmission: 5 Manual body structure: 4-door, 5-seat sedan. Length x width x height: 4498×2026×1460. Advantages: Sexy butt. Disadvantages: Unacceptable interior.