1. From the definition of flagship store and specialty store, the main differences are as follows: flagship store: a merchant enters Taobao Mall with his own brand, and the store opened is called the official flagship store of the brand. Shops: Enterprises hold formal brand authorization to open stores of this brand in Taobao Mall, which is called brand stores.
2. The difference between business entities is: flagship store: self-owned brand enterprise (the brand must be owned by the enterprise applying for opening a store or owned by the legal representative of the enterprise. Shop: an enterprise legal person officially authorized by a brand or company.
3. Difference of business scope: flagship store: all products under the same brand and category. Store: All products in the same category as authorized brands.
4. The difference between brand qualification flagship stores: the trademark registration certificate or trademark acceptance notice issued by the State Trademark Office, that is to say, a registered trademark is required. Exclusive store: the trademark registration certificate of the State Trademark Office issued by the brand, and the official power of attorney issued by the brand provided by the enterprise applying for opening the store, regardless of geographical restrictions.