Answer: Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling a certain product or providing a certain service) as stipulated in the contract, and pays the licensor the corresponding fees - royalties; at the same time, the licensor provides personnel training, organizational design, and business management Guidance and assistance in other aspects. The Trademark Law stipulates that the licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. Benefits of Trademark Licensing Editor: For licensees, through professional trademark licensing, they can obtain the right to use a trademark. With the trademark's popularity, good image, and business philosophy, they can quickly and at a lower cost. With fast speed and low risk, our products can enter the market and be accepted by the market, thus enabling the company and its products to achieve rapid success. Obtaining trademark authorization has the following five major benefits: 1. The company's products can be instantly recognized by consumers through trademarks. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it. 2. Improve the profit level of the enterprise. The same product, combined with the popularity of the trademark, can bring higher prices and higher sales than the original, bringing more profits to the company. 3. Directly benefit from the trademark licensor’s huge promotional activities. In order to maintain the market position and popularity of the trademark, trademark licensors must constantly cultivate the role of the trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers. The promotion of these trademarks will directly bring better sales performance to the licensees. 4. Obtain immediate interest and acceptance from retailers (sales channels). A simple and easy-to-remember brand mark will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers. 5. The authorizer can most effectively obtain guidance and assistance in personnel training, organizational design, operation management, etc., and learn and even improve its good business model to drive the development of the company's own products. In terms of product marketing, with trademark and brand authorization, you can also get a professional business team to coach the expansion and operation of channel business; a professional marketing team to plan national brand promotion and advertising strategies; a professional technical team to provide guidance on store space planning and professionalism. Overcoming technical problems; professional training team to assist training channel franchisees in business development, training store staff to present brand quality, etc.