First of all, there are differences in the scope of registration. There is no limit on the scope of registration under the company name.

There is no difference in usage between the two.

Secondly, a trademark placed in an individual’s name cannot become an intangible asset of the company.

For individuals, apart from enjoying trademark-related rights and interests, there are no other benefits.

It is still recommended to apply under the name of the company.

The personal name is relatively stable and does not change with changes in the company.

As for the advantage, after the company transfers, the use of trademarks requires the consent of the person, not the company. As a reservation.

Of course, the weight of trademarks in corporate names is better than that of individuals, and most of them are patents.

Both can do trademark transfer transactions.

Extended information:

Composition

As the letters that constitute the trademark, it refers to the smallest writing unit of Pinyin characters or phonetic symbols, including Pinyin characters, foreign letters such as English letters, Latin letters, etc.

The original Trademark Law classified trademarks consisting only of letters into the category of word trademarks. However, in the newly revised Trademark Law in 2001, letters were regarded as one of the constituent elements of a trademark. This provision has changed. It is in line with reality and also facilitates the trademark authorities to review and approve trademark registration applications in accordance with the law.

Numbers as components of trademarks are also new provisions of the 2001 Trademark Law. The numbers constituting the trademark can be either Arabic numerals or Chinese uppercase numerals.

As a three-dimensional mark that constitutes a trademark, it can also be called a three-dimensional mark. It is a three-dimensional mark with three dimensions: length, width and height.

Trademarks that are composed of three-dimensional logos are called three-dimensional trademarks. They are different from the trademark patterns that we usually see on a flat surface, but appear in a three-dimensional material form.

This form may appear on the appearance of the product, or on the container or other places of the product.

The addition of provisions for the registration and protection of three-dimensional trademarks is a new addition to the Trademark Law revised in 2001, which will make China's trademark protection system more complete.

The color combination alone as a trademark element is also a newly added content in the 2001 Trademark Law.

Unique and novel color combinations can not only give people a sense of beauty, but also have distinctiveness, can play a role in indicating the source of products or services, and can also play a role in distinguishing producers, operators or service providers. effect.

A sound trademark is a trademark that uses a set of musical notes or a special sound as a product or service.

The above-mentioned trademark elements can be registered as trademarks alone, or any combination of two or more of the above-mentioned elements, identical or different, must comply with Article 8 of the Trademark Law. The relevant provisions of Article 9.

Baidu Encyclopedia-Trademark