The color of rice packaging is not necessarily a product positioning subdivision or a subdivision of different producing areas and varieties.

Nowadays, rice packaging design not only protects products, but also plays the role of marketing. Here, Zhonghui Design introduces some problems that should be paid attention to in rice packaging design.

1. Integration of mode and function and raw materials

To solve the relationship between the three-dimensional modeling of product packaging design and various planes, we must achieve close contact with practicality and raw materials. In the way, the first thing is to join the defensive and practical rules for products. In addition, we need to pay attention to the close physical and chemical relationship between the transformation mode and the practical packaging raw materials.

2. Pay attention to the transmission of product information

Packaging design should enable consumers to see the product information to a certain extent, so when designing rice packaging, we must pay attention to clearly expressing the product information, and try our best to let consumers see the product information and characteristics at a glance.

3. Pay attention to the packaging methods of similar rice products

At present, the packaging of the same type of products is almost the same, which cannot reflect its own characteristics, and naturally it cannot be remembered by consumers. Therefore, the packaging design company believes that it is necessary to pay attention to the relative novelty of the packaging design of the same type of products, which is an important part of designing product packaging. The packaging design scheme needs to be different from others in the above points, and make the design scheme as different as possible.

4. Packaging mode of series products

If it is the product packaging in a certain series, then the key points need to be displayed on the main exhibition surface. As long as it is a product produced by the same enterprise or a product with the same trademark, no matter what kind, specification, package size and shape, the shape and pattern of the package should be the same pattern, and some even have the same color tone. Only in this way can we bring a unified image to consumers.

5. Emphasize image color

It is not only transparent packaging or color packaging that should reflect the original inherent color of goods, but also that the image color of goods should be emphasized more, so that consumers can generate recognition reflection similar to the signal reflection, and the products in the packaging can be identified quickly and accurately.