In this era of brand management, trademarks and brands are particularly important. So how to name a trademark brand, what are the techniques for naming a trademark, and what kind of precautions and taboos are there? Here the editor will talk to you about brand naming.

Giving a good name to the brand is half the battle;

A bland brand name will make 80% of customers indifferent;

Good place The brand name should hook into the heart of consumers like a hook;

A good brand name must help sell the product in the market;

A good brand name must follow three Principles: First, it is catchy when read, second, the syllables sound clear, and third, people can read it and read it without going out of tune or out of tune.

A good trademark name can help your career go smoothly. . First of all, the word must have a good meaning, have far-reaching development significance, be consistent with the company's operating conditions, and not be too difficult to pronounce. Do not use place names or simple 1, 2, 3, 4, etc. The other thing is to decide which type of product you want to register the good name on. Find out which category it is in the trademark classification, and then check the trademarks in this category on the China Trademark Network and the State Trademark Administration's website to see if your trademark has the same, the first two words are the same, the pronunciation is similar, etc. Registration is not recommended if the situation arises.

Simply put, brand naming/trademark naming - the main factors to consider

1. Naming according to the boss's horoscope will make the trademark brand famous, attract wealth and energy, and go smoothly. Seek good luck and avoid evil

2. Industry attributes, product or service audience, and regional culture covered by the brand

3. Phonology, golden sound and jade echo, excellent voice and color

4. The beauty of the fonts

5. Taking into account the elegance of Chinese characters and modern aesthetic trends

6. Fully satisfying practical requirements such as ease of memory and communication

7. Demonstrate personality and recognition among peers

8. Reflect corporate culture concepts