The "White Rabbit" in the Northern Song Dynasty is the earliest trademark advertisement in China

The "White Rabbit" copper plate of the "Liu Jia Kung Fu Needle Shop" in Jinan, Shandong Province in the Northern Song Dynasty is the earliest trademark in China. This "White Rabbit" copper plate was used to print advertisements. According to the printed advertisements of Liu's Kungfu Needle Shop, it should be no later than 1127 AD, that is, the late Northern Song Dynasty. It is three hundred years older than William Kexton, who printed the earliest printed advertisement in England in 1473 (Williams printed an advertisement for selling prayer books), and is the earliest physical printed advertisement in the world discovered so far.

Trademark design: In the middle of the copper plate, there is the store mark "Picture of White Rabbit Pounding Medicine", and there is also a note: "Recognize the white rabbit in front of the door as a mark." The small copper plate not only clearly explains the store The name also indicates the store's business scope, methods, quality, etc. It is vivid, concise and clear, and it can be said to be exquisitely designed.

Advertising words: The advertising text below the copper plate says: "Purchase high-quality steel bars and make kung fu fine needles. Don't miss the use of the house, resell them to make money, and add extra care, which is called Jibai."

Advertising words: p>