The difference between Korean Fila and China Fila is that the contracting companies are different: China Fila is China Anta’s general agency rights purchased from Belle, and the products sold are produced by the company. For Korean Fila, a Korean team purchased the right to use the Fila logo, and the products sold were not made by the company. In addition, the footwear products of Korean Fila and China Fila are slightly different in materials: Chinese Fila products mostly use cow head leather; Korean Fila products mostly use artificial leather.
FILA generally refers to FILA. FILA was founded in the small town of Biella, Italy in 1911. It is a textile and knitting clothing brand founded by the FILA brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.
As a fashion sports brand, FILA is no stranger to Chinese consumers. FILA's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks the rules, FILA continues to meet the needs of different consumers with its innovative and design-rich products. The cutting-edge original products in the past have become today's golden classics.
FILA China adheres to the brand concept of "LIVEYOURELEGANCE, which is pleasing to the body and elegant to the heart", subverting the traditional sports image, conveying the passion and vitality that has remained unchanged for a century with Italian elegant style, and has won the reputation of a well-known trademark in China. In addition, FILA China adheres to an international vision operation strategy, maintains close contact with FILA's global operations team, and has multiple overseas design centers around the world to maximize the integration of global high-quality design resources. At the same time, FILA is imported from abroad every year and is a global hot seller. products to meet the needs of domestic consumers.