There is an old saying that "sit on the floor and bargain on the spot". Nowadays, many business premises are clearly marked, and bargaining is no longer supported.
However, there are always some things that can be said in terms of price. This is especially true in Wan Wen antique industry. For such items, there is basically no specific price standard, and the value is even more uncertain.
Just like a pair of rosewood bracelets, in the eyes of laymen, they are just a few wooden beads, which are not worth a few dollars, but if you meet the person you like, its value will be revealed.
From a reasonable point of view, it is understandable to raise prices appropriately during the Spring Festival. After all, the labor cost will increase a lot before and after the Spring Festival. It is reasonable for service industry practitioners to sacrifice holiday time to provide services and obtain relatively high economic returns. So most consumers can basically understand and get used to the Spring Festival.
However, although the "holiday price increase" is reasonable, its premise is that it must be legal. According to the relevant provisions of the Price Law, operators should follow the principles of fairness, legality, honesty and credit, and must not collude with each other to manipulate market prices and harm the legitimate rights and interests of other operators or consumers; It is not allowed to fabricate and spread information about price increases, drive up prices and raise commodity prices too high.
Sitting on the ground is a common marketing method, which refers to quoting different prices for the same commodity or service in different places in order to achieve better sales results. Zibo's "sitting on the ground" is called a new marketing method, and it is also discussed under this background.
The situation of "starting from the ground" in Zibo is that the Zibo Municipal Government plans to launch new bicycle parking spots near transportation hubs such as high-speed railway station and bus stations, and promote their use by "starting from the ground". That is to say, parking in these popular areas will be charged by time, with 0.5 yuan per hour, and parking in other areas only needs 0. 1 yuan per hour.
From the marketing point of view, "sitting on the ground and starting at a price" conforms to the demand and pricing law in economics. Close to the convenient business district or densely populated area where consumers are located, their consumption demand and financial strength are relatively high, and they are easy to accept higher prices; In relatively remote and sparsely populated conditions, it is necessary to attract customers through price adjustment.
Generally speaking, "sit on the ground and start at a price" as a marketing method is not particularly novel and unique, and it can be used flexibly in many industries. At the same time, we also need to pay attention to the legality and fairness of this technology to ensure that the rights and interests of consumers are fully protected.