There is a diamond triangle in the middle, and the main color silver represents texture, technology and future.
The diamond-shaped composition in the middle represents Chery Automobile's demanding quality, and creating diamond-like quality is the persistent goal of the enterprise.
The vigorous herringbone support represents the upward energy of Chery Automobile's persistence in innovation, positive optimism and willingness to share. The technical and international Chery automobile keeps moving forward, and the herringbone stands for the letter A, which symbolizes Chery automobile's determination and passion to pursue Excellence and leadership.
The meaning of Chery automobile logo:
Strange, with special meaning; Rui means "good luck", which together means "good luck". Chery, in English, is CHEERY (Chinese means happily) minus1000000 euros car subsidy.