It is precisely because of the important role of brands in enterprise development that as early as 1992, Comrade Deng Xiaoping once said when he inspected Zhuhai: "We should have our own flagship products and create our own A world-famous brand, otherwise you will be bullied.” Therefore, companies must establish their own brand strategy, which is the foundation for companies to remain invincible in market competition. If you plan to start a successful business, you must build your own brand and build a systematic brand strategy. So, how do companies create their own brand strategies?
1. Business leaders must first establish a modern brand strategic awareness.
As a leader of an enterprise, on the one hand, we must establish a modern brand strategic awareness and pay attention to brand work; on the other hand, we must have a correct understanding of brand strategy. What do companies rely on to survive in the fierce market competition? It depends on the product. What does the product rely on to enter the market? It depends on the brand. Only when the brand is established can the products have good sales, the company can gain a firm foothold in the fierce market competition, leave a good impression on consumers, and ultimately establish a good brand image of the company.
2. Pay attention to establishing your own brand.
When an enterprise formulates a brand strategy, it must regard design and registered trademarks as a major matter. Before the goods are released, trademarks come first. There is no well-known company in the world that does not attach importance to trademark registration. The Anglo-Dutch company Unilever has more than 70,000 trademark certificates registered in various countries. The United States has 20,000 registered trademarks in China, Japan has 11,500 trademarks, and Germany has 6,100 trademarks. Only by having its own brand can an enterprise not lose in the competition.
3. We must strive to make good use of our own brand.
After a trademark is registered, although it is legally recognized and protected, it does not mean that the company already has its own brand. Only when a trademark enters the market along with the goods and is widely used, and is recognized by consumers, can operators form their own brand with good quality, service, reputation and publicity.
4. We must vigorously promote our brand.
To create a brand, you need to vigorously promote your products through the media and increase the visibility of your products. When some of our companies are strapped for funds, the first thing they think of is cutting advertising expenses. Failure to advertise often makes operations more difficult. Therefore, as a start-up enterprise, if you want to establish your own brand, it is very important and necessary to increase your visibility through media publicity.
5. Actively protect your brand.
It is not easy to cultivate a brand, and it is even more difficult to protect a brand. Enterprises must actively crack down on infringement and counterfeiting, which is an indispensable part of cultivating brands and an important task in maintaining a good brand image of enterprises.
6. Strengthen the brand by obtaining more product "passes".
Business leaders should pay attention to internationally accepted quality system certifications, such as ISO9000 quality system certification. In addition, they should also pay attention to ISO14000 environmental certification and various professional and regional product certifications. This is a passport for enterprise products to enter the domestic and international markets, and it is also a powerful weapon for enterprises to win in fierce market competition. In short, in the process of creating a brand, an enterprise must not only establish a correct understanding of the brand, but also truly attach importance to the enterprise's brand strategy work. Only in this way can the enterprise always maintain its tenacious and vigorous vitality.