It plays an irreplaceable role in the clothing sales process. It represents the external image of the merchant and accelerates the sales process. Therefore, the training of sales skills of clothing shopping guides can improve the performance of clothing shopping guides. Sales skills have always been a must-do for businesses. So what are the sales skills of clothing shopping guides?

Clothing shopping guides must first do the following:

1. Smile. A smile can convey sincerity, and a charming smile is the result of long-term hard work.

2． Compliment the customer. A word of praise may retain a customer, may lead to a sale, or may change the customer's bad mood.

3. Pay attention to etiquette. Etiquette is respect for customers. Customers choose shopping guides who like them.

4. Pay attention to image. Shopping guides appear in front of customers with a professional image, which can not only improve the working atmosphere, but also gain customers' trust. The so-called professional image refers to the appearance of clothing, behavior, mental state, personal hygiene and other aspects that guide buyers, which can give customers a good feeling.

5. Listen to your customers. A common mistake made by inexperienced shopping guides is to introduce the products endlessly as soon as they contact the customers until the customers are tired of it. Listening carefully to customers' opinions is one of the most important ways for shopping guides to establish trusting relationships with customers. Customers respect shopping guides who listen carefully to their opinions.

The following is how clothing shopping guides approach customers

1. Question approach

Hello, how can I help you?

This dress is perfect for you!

What size do you wear?

You have such good taste. This is our company’s latest product on the market.

2. Introduction approach method

When you see that a customer is interested in a certain product, go forward and introduce the product.

Product introduction:

1. Characteristics (brand, style, fabric, color)

2. Advantages (generous, solemn, fashionable)

3. Benefits (comfortable, sweat-absorbent, cool)

Interactive session: Introduce the clothes you are wearing; Note: When using this method, do not ask for customers’ opinions. If the other party answers "no need" or "no trouble", it will cause an embarrassing situation.

3. Praise approach method

That is, using the method of "praise" to praise the customer's appearance, temperament, etc., and approach the customer.

For example: Your bag is very special, where did you buy it?

You are so energetic today.

Kids, you look so cute! (Customers with children)

As the saying goes: A kind word warms the spring; good words are always loved. Generally speaking, if you give compliments appropriately, customers will generally be friendly and willing to communicate with you.

4. Demonstration approach method

Use product demonstrations to show the efficacy of the product, and combine it with a certain language introduction to help customers understand and understand the product. The best demonstration is to let customers try it on. Statistics show that 68% of customers will make a sale after trying something on.

Notes on trying on clothes:

1. Take the initiative to unbutton the buttons, zippers, shoes, etc. of the clothes that customers are trying on.

2. Guide customers to wait outside the fitting room.

3. When the customer walks out of the fitting room, tidy up for him.

4. The evaluation of the try-on effect should be sincere, but may be slightly exaggerated or complimentary.

No matter which method is used to approach customers and introduce products, shopping guides must pay attention to the following points:

1. Observe the customer's expressions and reactions.

2. Be cautious when asking questions and avoid involving personal privacy.

3. The communication distance with customers should not be too close or too far. The correct distance is about one and a half meters, which is what we usually call social distance.