TM is the abbreviation of English word TradeMark, which is translated into trademark in Chinese. A trademark is a specific logo of a commodity or service, which is used to distinguish the source and quality of similar commodities or services. In business competition, the role of trademarks is very important. When we see the trademark of a brand, we can quickly understand the characteristics of the products or services represented by the brand, so the trademark is also called the "facade" of the corporate image.

Trademarks play an important role in business activities, which can not only help enterprises shape their image, but also safeguard the rights and interests of consumers. Therefore, trademark management is very important. Trademark registration, renewal, infringement and other links need to be managed and maintained by professional institutions or personnel to ensure the legitimacy and effectiveness of trademarks. In the era of globalization and informatization, trademark management needs the support and assistance of scientific and technological means.

Trademark is an important property of an enterprise. Widely recognized trademarks can not only bring business benefits to enterprises, but also establish their brand image and social image. Therefore, the legal protection of trademarks is very important. The state has formulated relevant laws and regulations to strictly protect trademarks. Once other enterprises or individuals are found to have infringed their trademark rights, they can defend their rights through legal channels. At the same time, enterprises should also strengthen trademark management and improve the visibility and social recognition of trademarks.