Legal analysis: 1. Isolation observation method. That is, if two or more trademarks are observed at different times and places, if consumers with ordinary knowledge and experience can easily confuse them with ordinary care when purchasing, then such trademarks are similar trademarks.
2. Comparative method of key parts. If the appearance of the main parts of two trademarks is obviously different and does not cause consumers to misunderstand, they are non-similar trademarks; otherwise, they are similar trademarks.
3. Separation and comparison method. Compare the components of the two combined trademarks separately. If the pronunciation, meaning, appearance, etc. of the compared parts are similar or have no significant differences, they are similar trademarks.
Legal basis: "Interpretations of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Trademark Civil Dispute Cases" Article 1 The following acts fall within the scope of registration for others as stipulated in Article 57, Item (7) of the Trademark Law Behaviors that cause other damages to the exclusive right of trademarks:
(1) Prominently using words that are the same as or similar to others’ registered trademarks as the company’s trade name on the same or similar goods, which may easily cause misunderstandings among the relevant public
(2) Copying, imitating, or translating a well-known trademark registered by others or using its main part as a trademark on different or dissimilar goods, misleading the public and causing harm to the interests of the registrant of the well-known trademark May be harmed;
(3) Register words that are the same as or similar to others’ registered trademarks as domain names, and conduct e-commerce transactions of related goods through the domain names, which may easily cause misunderstandings among the relevant public. .