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Ma Yun sells socks, Ma plays with girls, Pan Shiyi sells bedding, and Liu sells discs. ......
The trademark field is like a shopping mall. A good trademark makes a brand's life. If you are lucky enough to transfer a trademark, you can also take advantage. Today's famous Ma Yun, Ma, Liu and Pan Shiyi, when they first started their business, it was much worse than you thought. 20 17 there is a popular saying on the internet: life is a tortuous road, but the rich second generation's father directly built an elevator for his children. But look at these bosses, which one is from the second generation? No, it's all done by our own iron bones, an alien-like skull, with good luck. Which is the most important? Which is important! Perhaps what the ancients said still holds true today: only by suffering can you become a master. Before the New Year's Festival with big fish and big meat is coming, Xiaobian will give you a sweet meal to remember the painful experience: I wish you all success in the 20 18 brand, happy life and family, health and longevity. Never forget who you are, and always remember your initial success.

Ma Yun: Four entrepreneurial failures, tears streaming down her face.

● Two job applications were rejected because they were "super ugly".

Ma Yun's dream after failing the college entrance examination for the first time was to be a waiter in a hotel and also to be a policeman, but both were rejected because of their looks.

▲99.9% of netizens completely defeated Ma Yun from the face value.

"translation agency" business is bleak, relying on selling socks subsidies.

Translation agency is Ma Yun's first venture, with a monthly turnover of more than 200 yuan, but the rent alone needs 700 yuan.

In order to support, Ma Yun carried sacks to Yiwu to wholesale socks and sold goods door to door. Students also helped him distribute leaflets everywhere for publicity, and he was neither humble nor humble. It took three years to support translation agency with this money, and then it began to make ends meet.

▲ 1994, Haibo translation agency was born.

● Everyone talks about the Internet and is regarded as a "big liar"

When the "China Yellow Pages" business was launched, there was no Internet in China. Ma Yun kept telling people about the magic of the Internet, and also talked with people and gods at food stalls. If people don't believe me, print out the web page to prove it, let the boss make a free overseas call and check with relatives and friends in the United States online.

1995 Shanghai opens Internet, and China Yellow Pages also provides additional services (long-distance telephone access). It took three and a half hours to see the photos on the Internet. Ma Yun, who was anxious like an ant on hot bricks, was ecstatic and tears of injustice fell down.

● Failing to start a business for the fourth time in a row and crying.

The Alibaba team worked on government projects in Beijing for a period of time, and finally Ma Yun decided to go back to Hangzhou to start a business again. During the 14 months in Beijing, I never played with my team.

On their last day in Beijing, they decided to go to the Great Wall. In the evening, in an unknown small restaurant, it was snowing heavily. Everyone drank in a big bowl, ate meat in large pieces and sang "True Hero". Everyone was crying!

This also means that Ma Yun started his business for the fourth time in a row at the age of 30.

2-minute "Ali Dreamer" with boiling blood, first exposed on 20 16, countless precious shots, must see!

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Bian Xiao tip: Ma Yun has a famous saying that today is cruel, tomorrow is cruel and the day after tomorrow is beautiful, but many people will die tomorrow night. This sentence seems difficult to understand, but it is actually a true portrayal of Ma Yun's experience. He could have given up in any failure, but he persisted. With the unique Ma Yun today, think about it. A series of failures happened at the age of 30. If it were you, would you have the courage to continue?

Liu: At the age of 34, I lost my mind overnight.

● From using luxury "mobile phones" to losing money.

The Liu family was poor. When they first entered the university, they only brought 500 yuan money from their relatives and friends. But in his junior year, he got a 26 thousand "mobile phone" by writing programming for others. Liu opened a small restaurant with the first bucket of gold accumulated by programming. However, due to the lack of management and supervision, the money was almost insatiable by employees, and finally he lost more than 200 thousand.

1999 JD.COM annual meeting video streaming:

Liu also sells CDs in Zhongguancun, and her sister who drinks milk tea with her is only 6 years old. ......

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Liu's white hair is still irreversible.

JD.COM is facing a bankruptcy crisis and grows old overnight.

Liu's "boss" temperament may be reflected in a little white hair on his forehead. In 2008, after the first round of financing was exhausted, JD.COM was in danger of bankruptcy, which coincided with the financial crisis. No one wants to pay for a company that doesn't know when to make a profit.

During that time, Liu met five investors one day and said the same thing, and all the answers were the same: no, "the guilt and pain of the brothers swarmed."

Tip: Liu and Ma Yun have been at odds. The former always wants to catch up with the latter, while the latter says that the former will die. In short, it is all kinds of disharmony. But overall, Ma Yun's evaluation is much higher than Liu's. In fact, the reason is very simple. Ma Yun created a unique Ali, a unique Alipay. Because of this Alipay, even thieves will be "unemployed" because fewer people take cash to the streets. This is the place that Liu Yongyuan can't surpass. If he didn't use his "milk tea department" wife so often, maybe Liu would get more favor. Hold on.

Ma: Tencent was founded at the age of 27.

In order to attract 3w users, I once pretended to be a girl to chat.

At a forum held at HKU, Ma recalled the hard-working manager:

"At that time, to achieve 30,000 users, I went to school to pull users one by one. It may take two years to recruit 30 thousand people, and the company will be finished. So I went online to promote it myself, and finally the number of users came up, but no one chatted. I want to chat with myself, and sometimes I have to change my avatar and pretend to be a girl to make the community very lively. "

▲ Tencent's earliest office borrowed a friend's dance studio.

Neon lights in disco style were still hanging in the 1980s, and later they moved to Seg. The two brothers are tired from working overtime, so they can dance a song to relax.

▲ 1998, it was not called QQ at that time, but QICQ. Penguins are still "thin penguins".

Tip: The horse is very low-key. 20 17 personal assets have surpassed Wang Jianlin, second only to Ma Yun. His low profile makes sense, firstly because of his personality, and secondly because of the history of QQ. At that time, QQ was not his original creation, but copied from ICQ(Iseekyou, I am looking for you), which is very popular abroad. Ma Hua Teng skillfully added the "O" to the front, and this matter had a lawsuit. However, no matter how Ma Hua Teng started, today's Tencent Empire has stood out from the crowd. Ma Hua Teng once sought investment from Lei Jun, but was rejected by Lei Jun. He thought that your users were all children, so how could children make money for you? But it happened that that generation of children made Tencent's 100 billion empire today! To achieve great things, never overestimate yourself or underestimate others. This is a universal truth.

Pan Shiyi: Even the bedding was sold.

● Climb into Shenzhen from under the barbed wire to start a business.

1At the end of 987, Pan Shiyi went south to Guangzhou and Shenzhen for the first time. "From the snowy north to Guangzhou with flowers and birds, I suddenly feel that this is really a paradise, especially Shenzhen. Everyone is so happy. "

1988 After the Spring Festival, Pan Shiyi sold all his belongings, even the sleeping quilt, and resolutely resigned and went south to Shenzhen. When Pan Shiyi arrived at Nantouguan, he only had more than 80 yuan left, which was described by the outside world as Pan Shiyi's "venture capital" many years later.

Because there is no special zone pass, Pan Shiyi cannot directly enter Shenzhen. In desperation, Pan Shiyi had to take out 50 yuan money from this pitiful "venture capital", find a "snakehead" to lead the way and sneak into Shenzhen Special Economic Zone through a hole under the barbed wire of Shenzhen Customs.

● Recommend Hainan as the factory director. The generator was stolen three times in January.

The company took over a brick factory in central Hainan, with Pan Shiyi as the director. This is not easy to manage.

"Thieves often patronize, and the small generator that provides lighting at night has been stolen three times in a month."

"People just lie down, the light suddenly went out. The generator must have been stolen, so they kept chasing it until the thief couldn't lift it and abandoned the plane. "

"What is more troublesome is the emotional problems of migrant workers. One day, Director Pan was resting in his bedroom (in an abandoned water tower) when a brick broke through the window. Under the water tower, hundreds of migrant workers gathered to talk about wages. " You can't run if you want to. You can only go down and talk to them! "

Pan Shiyi 1989 went to Hainan. No bald head and black-rimmed glasses. When I first arrived in Hainan, I spent all my savings. Passing by a barber shop, my little sister in the shop told him to get a haircut and spent two yuan to cut my short and refreshing hair.

The little sister asked, "Why do you stay when everyone else has left?" He began to think, why did he stay? Aren't you waiting for your chance? Since then, his "survivor game" has begun.

▲ Today, Pan Shiyi stands overlooking the SOHO project in Beijing.

Bian Xiao tip: Because Pan Shiyi's family was too poor when he was a child, his parents gave his two sisters to others to raise. Similarly, because I am too poor, I only have one pair of pants to wear in one semester. He is worried that his trousers are torn and the flower trousers inside are exposed. It's sad to think about it ... Pan Shiyi thinks that these experiences are not shameful, but important wealth in his life, because it is these experiences that have made him today. How to treat those unpleasant experiences? These negative things can make people feel negative. Many people choose to escape and hide, but the correct way to open it is to face it and accept it. Because it is a part of your life, you accept it as a complete self, and you resist it as a true self. Only by accepting all of yourself and loving all of yourself can more people love you and have more attraction.