1. Taobao products steal other people's words and pictures, and use (including secondary editing) other people's original words, pictures (including product pictures), videos, etc. on the shop homepage, columns page, window, baby details and other promotional pages without authorization. 2. Taobao stores use other people's registered trademarks or other people's names for profit, and use other people's trademarks or enterprise names in their user names, store names or promotion, which constitutes infringement.

what are the common types of infringement in Taobao?

1. Taobao goods steal other people's words and pictures

This form of infringement is the most common in Taobao shop management.

the so-called misappropriation of words and pictures refers to the situation without the permission of the original author or owner.

unauthorized use (including secondary editing) of other people's original written works, pictures (including merchandise pictures), videos, etc. on the shop homepage, columns page, window, baby details and other promotional pages.

Strictly speaking, many small sellers use secondary processed pictures of other stores.

2. Taobao stores use other people's registered trademarks or other people's names

Taobao sellers use other people's trademarks or enterprise names in their user names, store names or promotion for the purpose of making profits without the authorization of the owners of trademarks and names, which constitutes infringement;

if the commodity with the same name is operated, it also constitutes unfair competition.

3. Pirated goods

This kind of infringement mainly involves copyright, and Taobao sellers illegally sell unauthorized paper.

electronic publications, including pictures, words, books, videos, audio, e-books, etc. This kind of behavior is also common.

4. Selling fake goods

This kind of behavior is extremely bad. It is sold without authorization by imitating famous brands, and the quality is often low, so it can't be guaranteed after sale.

it not only seriously damages the interests of counterfeit brands, but also infringes on the legitimate interests of consumers.

5. Patent Infringement

Products infringing patent rights are usually hot-selling products recognized by the market, or have high technology content.

things are good things because patented technology or design is used (patents include invention patents, utility model patents and design patents, which protect different types of technologies respectively).

But he said that he infringed because he sold it for profit without the consent of the patentee.

Many shopkeepers panic when they encounter complaints, and they don't know what to do. They are worried that their stores will be penalized and they will also bear legal responsibilities.

in fact, as long as the sellers handle the cases of intellectual property infringement complained about in time and handle them properly, there will generally be no serious problems.