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What are the top ten tea brand sales on Tmall Double Eleven in 2021? What can you think about from this?

The top ten tea brands are Dayi, ChaLi, Fuyitang, Shabaijin, Bama, Zhongcha, Cha Yanyuese, Chen Shenghao, Tianfu Tea, and Yifutang. From this, it is important to think about the quality of tea, but it is also important to carry out effective publicity.

Among the tea brands, Dayi Tea once again ranked top 1 in Tmall brand sales, ranking first in the tea industry for the seventh consecutive time. According to the business consultant, the transaction index of each merchant was converted into transaction amount, and the top ten were Dayi, ChaLi, Fuyitang, Shaibaijin, Bama, Zhongcha, Chayanyuese, Chen Shenghao, and Tianfu Ming. Tea and Yifutang.

Compared with 2020, the Pu'er tea category represented by Dayi, Zhongcha, and Chenshenghao and the white tea category represented by Fuyitang and Shabaijin occupy the top ten positions in the industry with high customer orders. For half of the country, the green tea, black tea and herbal tea categories represented by Yifutang and the Tieguanyin category represented by Bama are firmly in the top ten. Looking at the top 10 lists of Double 11 over the years, Cha Yanyue Se, one of the representatives of Internet celebrity milk tea, stands out and becomes a new business.

"National trend" consumption explodes:

This year's "Double Eleven" search popularity for domestic products increased by 43%, the largest increase in the past three years. The transaction amount of Guochao cultural and creative categories exceeded last year's "Double Eleven" in the whole day. The transaction amount of the Forbidden City increased by 300 yuan year-on-year. The transaction amount of the National Museum of China and the National Library increased by more than 4 times year-on-year.

According to preliminary statistics from the China Tea Association, as of the end of the “13th Five-Year Plan”, the total number of registered tea trademarks in my country exceeded 680,000 (accounting for approximately 3% of the total number of valid registered trademarks nationwide), and China’s well-known trademarks (tea category) 94 items, and 37 Chinese time-honored brands (tea category).

The national trend has great appeal to young people. When the "national trend" rises, these time-honored tea brands can combine tea with tradition and cultural creativity to open up their own fields in this market and thus enter the market. The consumer market of young people.