The design concept of cosmetics IOgO must be a thoughtful and humanized design concept. The aesthetic service should be expressed concisely and clearly, reflecting the green and harmless care of the human body by cosmetics, fully highlighting the excellent rationality, superiority, efficiency and diversity of the product, and highlighting the absolute safety and outstanding cost-effectiveness of the product.
What’s more, it must be exclusive and applicable to a wide range of people. It is a cutting-edge, high-quality, high-tech, and reliable product that leads the way in cosmetics and beauty products!
Competition in the cosmetics market is becoming increasingly fierce, and in order to win the competition, cosmetics logo design, the most symbolic visual effect mark of cosmetics brands, has become the focus. But before designing a cosmetics logo, we must fully understand the brand's positioning and make a choice of the general style of the cosmetics logo design. Next, Yidian Creative will introduce to you the popular trends in cosmetics logo design styles today.
1. Simplicity and abstraction
With the continuous development of the times, cosmetics logo design is also slowly undergoing changes. Based on long-term research, Yidian Creative found that Today's cosmetics logo design styles are slowly changing from complicated art painting designs to contemporary simple geometric shapes; from actual brand images to text or abstract geometric trademark logos.
Cosmetic logo design is changing from complicated to concise, especially the expression method of logo. Today's more concise cosmetic logo design can have a more prominent visual impact. The transformation of cosmetics logo design from figurative to abstract is also affected by the fast pace of life. These simpler and more abstract logos are easier for the audience to remember.
2. Creativity and three-dimensionality
Cosmetics logo design is more artistic, creative and aesthetic. The changes in logo color design are becoming more and more diversified and their applications are extremely diverse. Rich, which makes the logo more textured. Secondly, cosmetics logo design gradually changes from flat to three-dimensional. As cosmetics logo design becomes increasingly systematic, three-dimensional expression techniques make cosmetics logo design more colorful and the actual effect more prominent. This continuous change in cosmetics logo design style has given cosmetics logos a new development trend.
3. Naturalness and harmony
Cosmetic logo design reflecting nature and harmony is one of the current popular development trends. Designing to perfection can usually create a sense of harmony, which coincides with the concept of Confucianism and is also an idea that has been advocated in today's social development. In a sense, cosmetics have great benefits in improving skin balance and express the importance of nature. Therefore, when designing cosmetics logos, designers consider customer experience and can achieve the supreme state of harmony between skin care products, trademark logos, bags and other landing promotional products.
The above are some popular trends in cosmetics logo design styles today. From them, we can see that the changes in public demand for logo styles are due to changes in public life concepts. The public pursues quality, aesthetics, health, and nature, and cosmetics logo design styles will also be appropriately improved in compliance with these concepts.