Lincoln is the second brand owned by Ford Motor Company. The elongated cross star embedded in the center of the front of the car symbolizes dignity and solemnity. Lincoln Motor Company was founded by Henry Leland in 1907 and acquired by Ford Motor Company in 1922. In the early days, it was engaged in the production of aircraft engines.

Lincoln is the first brand named after a president, producing high-end cars specifically for presidents and heads of state. Due to its outstanding performance, elegant styling and unparalleled comfort, Lincoln has been selected by the White House as the presidential car since President Franklin Roosevelt of the United States in 1939.

Extended information:

Historical changes in the development of Lincoln's logo:

1. Edsel Ford was inspired by his travels in Europe and asked Chief Designer Eugene Bob Gregory designed a new car with a "Continental style": the Zephyr Continental roadster.

2. From 1940 to 1941, all Lincoln models had a streamlined V-12 logo on the nose, and Lincoln's English words could also be seen on the sides of the body, the center of the wheels, the steering wheel, etc. and the corresponding car series name.

3. In 1942, Lincoln launched a new car logo, which consisted of two independent parts. The upper part was a shield. The top of the shield was a knight's helmet. There was a cross inside the shield and a star in the center of the cross. The pattern of awns, while the lower part is the rectangular Lincoln English logo.

4. After the United States entered World War II, Lincoln stopped manufacturing civilian vehicles and switched to the production of military supplies. It did not resume until 1946. Post-war Lincoln logos continued the combination of the shield and brand name, but reversed the positions and changed the color scheme.

5. In 1949, with the new front face styling, the shield logo still occupied the most central position, while the Lincoln brand name was moved down to the front bumper. Since 1950, the shield has become wider and has a pair of wings on both sides.

6. In 1953, the Lincoln logo no longer had the image of wings, but instead had a big V underneath the shield. In 1954, a horizontal decorative line was added between the shield and the V of the logo.

7. In 1955, Lincoln directors requested the design of a new logo for the upcoming Lincoln Continental Mark II. Principal Assistant Designer Robert Thomas was responsible for the logo's design. Robert Thomas drew a simple cross star pattern on a piece of paper and then discovered that any embellishments were unnecessary. The next day, this simple and elegant cross star logo design was unanimously approved by everyone.

8. On the Lincoln Continental Mark III, which came out in 1968, the image of the cross star logo was reinterpreted, and the whole thing was stretched longitudinally, very close to what it looks like today.

Baidu Encyclopedia-Lincoln Cars