LAND WIND is a domestic Lufeng brand, and its X7 shape is very similar to Land Rover Aurora, but there is no relationship between them. Land Rover and Landwind, one is a well-known brand in the luxury SUV field, and the other is a pioneer in the domestic SUV market.

Landwind's products include: Landwind Xiaoyao, Landwind X2, Landwind X7 Jinyue, Landwind suv series, Landwind suv series, Landwind mpv series, Landwind mpv series and Landwind Super SUV series.

Landrover is a British luxury all-terrain SUV brand, which was founded in 1948. It has three product families: Range Rover Series, Discovery Series and Defender Series.

Extended information:

Land Rover and Landwind, one is a well-known brand in the field of luxury SUVs, and the other is a pioneer in the domestic SUV market, which is a bit different from the feeling that enemies don't get together. The two names are somewhat similar except for the Chinese name, and the English name is even closer. LANDROVER is "Land Rover" and LANDWIND is "Landwind". A few years ago, they fought a lawsuit in the European Union for six years because of their names. In the end, Lu Feng won the case and kept his English name.

At the Guangzhou Auto Show in p>214, Landwind X7 became the most concerned car because it resembled Land Rover Aurora. Also at the Guangzhou Auto Show four years ago, Land Rover launched a compact SUV in the world and released its Chinese name "evoque". Due to its compact shape and high value, Aurora, which was officially launched in China in the second half of 211, quickly became a popular model of high-end SUV.

landwind X7 was officially listed in June 215. Because of its good sales, Landwind X7, the first self-owned 8AT model and Mitsubishi 2.T engine in China, sells for 129.8-147.8 million yuan, which is only about one-third of the domestic price of Land Rover Aurora, and has also captured many followers.

therefore, despite "suspected plagiarism", the X7 can be regarded as last stand's "turnaround work" for Landwind, which has been in the doldrums in recent years. Just after the outside world thought that Land Rover was forced to accept the fact of being copied, Land Rover began to take legal action. Reuters recently reported that a spokesman of Indian Tata Group said in an email that the company "has filed a lawsuit against patents and unfair competition" in a court in Chaoyang District.

Subsequently, Jaguar Land Rover China also confirmed that it "filed a lawsuit against jiangling motors for intellectual property rights and unfair competition, and other details are temporarily inconvenient to comment." Landwind Auto also said: "This is true, but we don't make any comments. We will issue relevant statements after bringing out the litigation results." Judging from the information disclosed at present, it is inevitable that the two sides will be in court.

in fact, this is not the first time that land rover has fought landwind. As an independent brand that opened up overseas markets earlier, Landwind also encountered many twists and turns overseas. According to media reports, as early as 25, when LANDWIND applied to register the trademark "Landwind" in Europe, LANDROVER sued Landwind Automobile to the EU Internal Market Coordination Bureau because it was too close to "LandRover". In the initial ruling, Land Rover won, but Lu Feng chose to appeal. After six years of persistence, he finally won in 211 and kept the English trademark.

reference source:

China Economic Net-Finance-Industry-Automobile-Land Rover sued Landwind X7 for copying the media: it is not easy to win.