Full of vinegar
If you are determined to build your own brand here, I suggest you decide on it now.
First, trademark application takes a long time, which takes 12 to 15 months.
Second, if your favorite trademark name is not protected, it will be very easy for someone to use it for a long time. Squatting. Will affect your entire brand promotion plan.
Third, the registration fee is uniform, so registering early will help you be prepared.