Trademark ownership is not lifelong but lasts for ten years. According to relevant laws and regulations, the validity period of a registered trademark is ten years, calculated from the date of approval of registration. If the trademark registrant needs to continue to use the trademark after expiration, he should go through the extension procedures in accordance with the law.

Legal basis

Article 39 of the Copyright Law of the People's Republic of China that took effect on June 1, 2021

Registered trademarks The validity period is ten years, calculated from the date of approval of registration.

Article 40

If a registered trademark expires and needs to be continued to be used, the trademark registrant shall go through the renewal procedures in accordance with the regulations within twelve months before the expiration; here If the application cannot be processed within the period, a six-month extension period can be given. Each renewal of registration is valid for ten years, starting from the day after the expiration of the previous term of validity of the trademark. If renewal procedures are not completed upon expiration, the registered trademark will be cancelled.

The Trademark Office shall announce the renewal of registered trademarks.